TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Blueshift

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.

    $1,250

    per month

    MoEngage

    Score9.2 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
    Pricing
    BlueshiftMoEngage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BlueshiftMoEngage
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup fee$1,000
    Additional Details——
    More Pricing Information
    Best Alternatives
    BlueshiftMoEngage
    Small Businesses
    Listrak
    Score9.3 out of 10
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    Medium-sized Companies
    Marin Software
    Score9.1 out of 10
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    Enterprises
    Listrak
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    User Ratings
    BlueshiftMoEngage
    Likelihood to Recommend
    7.7
    (6 ratings)
    8.8
    (2 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    2.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    BlueshiftMoEngage
    Likelihood to Recommend
    Blueshift Labs
    I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
    Incentivized
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    MoEngage
    MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
    Incentivized
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    Pros
    Blueshift Labs
    • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
    • Integration with Segment and other apps
    • Retargeting with dynamic content pulled from data feeds / catalogs
    Incentivized
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    MoEngage
    • Basic use cases of Push Notifcation and Email enablement
    • Scheduling certain events with an API, as we have more APIs it's become very useful
    Incentivized
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    Cons
    Blueshift Labs
    • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
    • Ability to move customers easily from one campaign to another with one click
    Incentivized
    Read full review
    MoEngage
    • Attribution
    • Onboarding could be faster
    Incentivized
    Read full review
    Likelihood to Renew
    Blueshift Labs
    We're not in the mood to start this process over at this time. A lot of hard work went into it.
    Incentivized
    Read full review
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
    Read full review
    Support Rating
    Blueshift Labs
    No answers on this topic
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
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    Alternatives Considered
    Blueshift Labs
    Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
    Incentivized
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    MoEngage
    Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
    Incentivized
    Read full review
    Return on Investment
    Blueshift Labs
    • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
    Incentivized
    Read full review
    MoEngage
    • It has increased our customer retention.
    • Improved average revenue per user through cross-sell campaigns
    • It has helped us make faster decisions through real-time analytics.
    Incentivized
    Read full review
    ScreenShots

    Blueshift Screenshots

    Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.