Blueshift vs. Mediaocean

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.N/A
Mediaocean
Score 9.0 out of 10
N/A
Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.N/A
Pricing
BlueshiftMediaocean
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftMediaocean
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
BlueshiftMediaocean
User Ratings
BlueshiftMediaocean
Likelihood to Recommend
7.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
BlueshiftMediaocean
Likelihood to Recommend
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
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The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
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Pros
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
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  • Co-op budget management
  • Audience targeting
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Cons
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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  • Amazon bidding
  • Syncing more audience in OTT
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Likelihood to Renew
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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No answers on this topic
Support Rating
No answers on this topic
Team is always very responsive from the account manager to the C-Level.
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Alternatives Considered
Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.
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Not what we were looking for to scale.
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Return on Investment
  • Better ROI with more precise targeting
  • More adapted to pressure
  • Long to put in place however so it's taking time so we've potentially lost potential customers
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  • Increased ROAS in social media buys
  • Increased audience segmentation
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ScreenShots

Blueshift Screenshots

Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences