Blueshift vs. Broadridge Distributed Marketing Solution (Direxxis)

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

Incentivized

• Recommendation
• Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
• Use of AI to build predictive scoring

Incentivized

• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

Incentivized

We're not in the mood to start this process over at this time. A lot of hard work went into it.

Incentivized

Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.

Incentivized

• Better ROI with more precise targeting
• More adapted to pressure
• Long to put in place however so it's taking time so we've potentially lost potential customers

Incentivized