TrustRadius: an HG Insights company

Bloomreach - The Agentic Platform for Personalization vs. Plone

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach - The Agentic Platform for Personalization

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A

    Plone

    Score9 out of 10
    N/APlone is a free and open source content management system built on top of the Zope application server. Plone can be used for any kind of website, including blogs, internet sites, webshops, and internal websites.N/A
    Pricing
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.—
    More Pricing Information
    Community Pulse
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Considered Both Products
    Bloomreach
    No answer on this topic
    Plone
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    127 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    98 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    128 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    82 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    88 Answers
    No answers on this topic
    Features
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    7.9
    56 Ratings
    4% above category average
    Plone
    -
    Ratings
    WYSIWYG email editor8.751 Ratings00 Ratings
    Dynamic content7.852 Ratings00 Ratings
    Ability to test dynamic content7.951 Ratings00 Ratings
    Landing pages6.425 Ratings00 Ratings
    A/B testing7.954 Ratings00 Ratings
    Mobile optimization8.345 Ratings00 Ratings
    Email deliverability reporting7.755 Ratings00 Ratings
    List management8.144 Ratings00 Ratings
    Triggered drip sequences8.638 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.3
    43 Ratings
    6% above category average
    Plone
    -
    Ratings
    Lead nurturing automation8.936 Ratings00 Ratings
    Lead scoring and grading8.437 Ratings00 Ratings
    Data quality management7.440 Ratings00 Ratings
    Automated sales alerts and tasks8.719 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.1
    38 Ratings
    9% above category average
    Plone
    -
    Ratings
    Calendaring8.635 Ratings00 Ratings
    Event/webinar marketing7.627 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.1
    33 Ratings
    7% above category average
    Plone
    -
    Ratings
    Social sharing and campaigns7.828 Ratings00 Ratings
    Social profile integration8.420 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    7.5
    56 Ratings
    3% above category average
    Plone
    -
    Ratings
    Dashboards7.456 Ratings00 Ratings
    Standard reports7.253 Ratings00 Ratings
    Custom reports8.053 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    8.1
    84 Ratings
    8% above category average
    Plone
    8.5
    5 Ratings
    11% above category average
    API7.879 Ratings9.05 Ratings
    Role-based workflow & approvals8.340 Ratings00 Ratings
    Customizability7.847 Ratings00 Ratings
    Integration with Salesforce.com7.26 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.05 Ratings00 Ratings
    Integration with SugarCRM8.14 Ratings00 Ratings
    Third-party software integrations8.428 Ratings00 Ratings
    Internationalization / multi-language00 Ratings8.05 Ratings
    Security
    Comparison of Security features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    -
    Ratings
    Plone
    8.0
    5 Ratings
    1% below category average
    Role-based user permissions00 Ratings8.05 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    -
    Ratings
    Plone
    8.0
    6 Ratings
    4% above category average
    WYSIWYG editor00 Ratings8.06 Ratings
    Code quality / cleanliness00 Ratings8.05 Ratings
    Admin section00 Ratings7.05 Ratings
    Page templates00 Ratings10.05 Ratings
    Library of website themes00 Ratings8.05 Ratings
    Mobile optimization / responsive design00 Ratings7.05 Ratings
    Publishing workflow00 Ratings8.05 Ratings
    Form generator00 Ratings8.05 Ratings
    Web Content Management
    Comparison of Web Content Management features of Bloomreach - The Agentic Platform for Personalization and Plone
    Feature
    Bloomreach - The Agentic Platform for Personalization
    -
    Ratings
    Plone
    7.8
    5 Ratings
    6% above category average
    Content taxonomy00 Ratings7.05 Ratings
    SEO support00 Ratings10.04 Ratings
    Bulk management00 Ratings5.05 Ratings
    Availability / breadth of extensions00 Ratings8.05 Ratings
    Community / comment management00 Ratings9.05 Ratings
    Best Alternatives
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Small Businesses
    Vbout
    Score9.9 out of 10
    Umbraco CMS
    Score6.8 out of 10
    Medium-sized Companies
    GetResponse
    Score9.3 out of 10
    Square Online
    Score7.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Likelihood to Recommend
    9.8
    (147 ratings)
    9.0
    (13 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    8.3
    (10 ratings)
    Usability
    8.6
    (54 ratings)
    10.0
    (1 ratings)
    Availability
    8.1
    (15 ratings)
    -
    (0 ratings)
    Performance
    7.4
    (14 ratings)
    9.0
    (1 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (110 ratings)
    -
    (0 ratings)
    In-Person Training
    8.4
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (15 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Bloomreach - The Agentic Platform for PersonalizationPlone
    Likelihood to Recommend
    Bloomreach
    Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


    Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
    Incentivized
    Read full review
    Plone
    The larger your organization, the more appropriate Plone will be. This is not to say that Plone is a worse choice for small websites, only that the minimum investment for a Plone site is certainly higher than for other platforms. If you already use Plone for your site and are looking for a redesign or an overhaul, I would only advise switching to a different platform such as WordPress or Drupal if your organization is downsizing. For any other situation, Plone is the natural choice for your growth.
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    Plone
    • Plone is a folder-based system, organising content in a similar way desktop-users are doing for the last two decades. No need to teach non-tech customers some relational-database like paradigm for content management.
    • Plone is secure. It is the most secure CMS you can get your hands on.
    • Plone is flexible, and makes fast development easy.
    Read full review
    Cons
    Bloomreach
    • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
    • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
    • it would be great if we receive email for successfully finished imports too
    Incentivized
    Read full review
    Plone
    • Not everything is configurable or editable by Plone, and when you need to adjust or add custom pieces in, you need to deal with Zope. Zope has an ugly, confusing and difficult UI and structure as a backend.
    • Using 3rd party products is difficult to do - there are a few different ways to get them installed, all of which take a bit of luck to get right.
    • Building custom products for Plone is not fun. You've got to deal with an archaic framework to tie in that is not well documented (there is documentation about many things, but not great documentation and there are a lot of holes in the documentation).
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    Plone
    We have critical systems running on Plone so will need it in the future.
    Free to use since its Open source, so we don't have to worry about licence costs.
    We know how to use and develop Plone and it has no limits.
    Read full review
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    Plone
    Compared to the amount of Plone sites, users and customizations we have in our organization, the amount of support requests and training needed is really small.
    The new user interface in Plone 6 is even better, it is super fast, has lots of different blocks for enhancing the page, has flexible layout system and is easy to extend with more features.
    Read full review
    Reliability and Availability
    Bloomreach
    It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
    Incentivized
    Read full review
    Plone
    Our Plone sites are very robust. We have critical systems on Plone and we have been running sites on Plone for over 20 years with very little unexpected downtime.
    Read full review
    Performance
    Bloomreach
    ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
    Incentivized
    Read full review
    Plone
    Plone is very intensive in its operations, and if not configured well it can be slow. However it is designed and built with speed in mind and with proper use of coding, templates and caching can perform extremely well under high loads. It is capable of scaling to very high load availability environments with no specific coding requirements.
    Read full review
    Support Rating
    Bloomreach
    I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
    Incentivized
    Read full review
    Plone
    There are not too many Plone companies in the world. But the ones who are, are high level professionals
    Read full review
    In-Person Training
    Bloomreach
    The team was really helpful in explaining
    Incentivized
    Read full review
    Plone
    I have been participating Plone training and the trainers have always been professional. Materials were good and the instructions clear
    Read full review
    Online Training
    Bloomreach
    It gives clear overview in each and every concepts
    Incentivized
    Read full review
    Plone
    Well organized, professional training with good materials and instructions
    Read full review
    Implementation Rating
    Bloomreach
    None it went smoothly
    Incentivized
    Read full review
    Plone
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
    Read full review
    Plone
    Drupal: Plone is cheaper, so with Drupal is more complex to reach the required ROI. However, Drupal has a lower learning curve WordPress: For our necessities it has a more expensive learning curve than plone. Joomla, is easier to use. However, it have some issues on security and web content where Plone is much better
    Incentivized
    Read full review
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    Plone
    Plone has no limits. We have massive sites and can run them just fine
    Read full review
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    Plone
    • The impact Plone has had at the University of Oshkosh is as follows: this software allows student workers to learn about IT departments and CMS's in a user-friendly way. It gives many students great jobs that look great on their resumes.
    • Since there are great training manuals for Plone, there is increased employee efficient in the workplace. Training doesn't take long, and if there's ever a question, the Plone manual is a great tool to refer to.
    • If an employee using Plone quits, its easy to find someone to replace them with quick training and great resources.
    Read full review
    ScreenShots

    Bloomreach - The Agentic Platform for Personalization Screenshots

    Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history