Bloomreach - The Agentic Platform for Personalization vs. Concrete CMS

Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.

Incentivized

Concrete5 is perfect for a website that needs to be regularly updated without accessing the code, whether that be because a developer created your site for you, or because you yourself are a developer who wants to keep the time spent on updates down.

In my experience, it's less useful for modern web apps such as PWAs that would benefit more from technologies such as React and Vue.

Incentivized

• All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
• Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
• GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks

Incentivized

• Concrete5 has a modular editing system, so you can edit the pages without having knowledge of coding. You just pick the module you want to insert or edit and click where you want it to go.
• You are able to edit modules in an HTML format if you would like to, so if you have the knowledge you can have even more control over your modules.
• You can also edit entire page themes by selecting them from the page layout menu. This allows you a greater versatility of the pages on your site.

Incentivized

• While Importing the offline data, sometimes the auto detection is failed to detect the csv file
• While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
• it would be great if we receive email for successfully finished imports too

Incentivized

• Concrete5.6 websites have no good path to migrate to 5.7, short of manual content migration. This is a big problem and affected the user community negatively.
• Some features that were available as paid add-ons in 5.6, such as discussion forums and e-commerce shopping cart, are missing from newer versions 5.7/5.8.
• Starting to develop add-ons and customizations for Concrete5 can be challenging as 5.7/5.8 documentation is not yet complete.

Incentivized

So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product

I have had nothing but good experiences with Concrete5. I have used it on several client websites and even several of my own sites. It is the leading CMS I will go to if I have a need to dynamically update content on a website by people who are typically untrained. They have solved every angst I had with the other solutions I have evaluated in the past and continue to be the simplest to implement and customize.

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

Although there is a slight learning curve (as with any software), it is very easy to use once you get a hold of it. It is easy to upload and manage files (and other digital assets), and the drag-n-drop interface on the front-end is easy for end-users to understand

Incentivized

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

Since it's not tied to a central server (other than for authorizing updates and assigning licenses to specific sites), it's available pretty much 100% of the time.

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

The site works extremely well, the front end flies, searches and form submissions are very fast indeed. The reason its a 9 not a ten? the back end can be a little slow at times, and this is unfair, because for the backend to be so amazing, it has to do a huge amount of work!

I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.

Incentivized

Concrete5 is open-source and has an incredibly strong, polite, and supportive community. You can get an answer to nearly anything you want to do with Concrete5 by googling for it, searching the Concrete5 discussion forums or stack overflow, or posting your question to the forum. Members are very courteous and do not look down on those with less knowledge. And answers are always quick, informative, and supportive.

Incentivized

The Training was awesome

Incentivized

very informative and patient

Incentivized

All the deployments were done on time

Incentivized

It's important that any CMS is implemented by a skilled developer. Content management is not a commodity. One of the keys I've found with Concrete5 is to create a homogenous content-entry method (e.g. focus on in-context editing OR focus on using the Composer feature). This seems to make it more likely that site editors will be able to easily come back to editing after a layoff without having to "remember" too much.

Incentivized

Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.

Incentivized

I didn't have to spend too much time learning Concrete CMS, whereas I had to spend a long time learning other CMSs. After struggling to develop a plugin for WordPress, developing an add-on for Concrete CMS was piece of cake thanks to many available APIs. Making custom themes and blocks was much easier than WordPress.

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• Even though the Concrete5 community is growing, it's still not up to the level as some of the other WCMS communities.
• More detailed statistics with historical data could be provided by the system.
• Concrete5 hihgly depends on Jquery. It makes it hard to upgrade the javascript library since the control panel depends on it.