Bloomreach - The Agentic Platform for Personalization vs. Concrete CMS

Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.

Incentivized

Suitable if you are part of small to large scale companies or web-houses which have PHP developers and frontend engineers with some budgets. [Also suitable if] you or your client want to build a website that requires some features or uniqueness [and needs] some customization and freedom. Additionally suitable if you want this project to be DevOps based project or if the project requires very tight security and is inside of a closed network.

• The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
• The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
• The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Incentivized

• As a dev, the Page object (coupled with page attributes, nav menus and page lists) makes structuring a website or web app a dream. The separation of page templates from page types also helps, the former being about layout while the latter is more conceptual.
• As an admin, you pretty much have as much control as the developers of the site decide to give you.
• The versioning system allows admins to roll changes back and work on changes before publishing them.
• The permissions system is exceptionally powerful, allowing roles and/or individual users to be included or excluded from each permission.
• The attributes system allows pages, files and users to be given custom properties of various types (e.g. text, image, colour).

Incentivized

• While Importing the offline data, sometimes the auto detection is failed to detect the csv file
• While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
• it would be great if we receive email for successfully finished imports too

Incentivized

• Allow end users to clear cache when updating pages.
• Needs a few more built in forms.
• The CMS is not multilingual by default. Even though I managed to 'hack' it so, it would be nice to have it included.
• It'd be nice to make use of custom PHP modules through shortcodes more straight forward. It seems the hooks are a bit contrived.

We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.

Incentivized

Its a very solid, very consistent package that never lets you down or leaves you frustrated. It gets a 10/10 because its so much better than anything else currently available. It also gets a 10/10 because, even if not compared to others, it does not leave you wanting for features or functionality. It is an excellent piece of software that will answer almost every CMS need.

In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.

Incentivized

I have used it on over 30 projects in the past 3 years and it's still a pleasure to work in. Doesn't always have all the answers, no CMS does, but I still find it very easy to use from prototyping to working to final project. Also there is no problem working on a localhost then moving to a live site, like there is with WordPress. It's my go to app in my CMS quiver.

Incentivized

It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.

Incentivized

Since it's not tied to a central server (other than for authorizing updates and assigning licenses to specific sites), it's available pretty much 100% of the time.

Incentivized

ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue

Incentivized

The site works extremely well, the front end flies, searches and form submissions are very fast indeed. The reason its a 9 not a ten? the back end can be a little slow at times, and this is unfair, because for the backend to be so amazing, it has to do a huge amount of work!

I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.

Incentivized

Concrete5 is open-source and has an incredibly strong, polite, and supportive community. You can get an answer to nearly anything you want to do with Concrete5 by googling for it, searching the Concrete5 discussion forums or stack overflow, or posting your question to the forum. Members are very courteous and do not look down on those with less knowledge. And answers are always quick, informative, and supportive.

Incentivized

The team was really helpful in explaining

Incentivized

It gives clear overview in each and every concepts

Incentivized

None it went smoothly

Incentivized

Build off of an existing theme to speed up the creation of custom designed themed. Bootstrap is a good one but there are many others that are probably much simpler to build from than the Bootstrap one was. Make sure you host on a Unix/Linux server so you don't have to install PHP or MySQL separately. It's just smoother on those platforms.

Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.

Incentivized

WordPress at the time was riddled with security breaches in the news and while Concrete5 was smaller (and therefore a smaller attack vector), after eleven years of use, Concrete5 has only had one published incident with an add-on that resolved within hours and with excellent communication. You can talk to the CEO and the CTO (or the rest of the team). They are very engaged and you're working with a small company of people who care, not a call-center with people just waiting to go home.

Incentivized

there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.

Incentivized

• Emails, banners, and weblayers brought us an increase in conversion and additional profit.
• From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
• Knowing the customer allows improved communication and personalize our recommendations.
• Bloomreach Engagement has created revenue uplift with acquisition and conversion.
• The most effective tool out there when ROI is in question.

• Concrete5 is the customer-facing side of our business. It's where we host the site that potential customers see before they choose to purchase and create an account with us. We are able to keep that site clean, user-friendly, and with a lot of available options for customers to interact with thanks to Concrete5
• The ability to have multiple users and admins for the site means that we all members of our team can go in and create new content, fix or troubleshoot issues, and edit the site easily.
• Our CRM isn't directly integrated with Concrete5, so when customers go to make a purchase with us, they have to leave our Concrete5 site.

Incentivized