Bloomfire vs. Hitwise (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomfire
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with shared knowledge and grow their organization's collective intelligence.
$25
per month
Hitwise (discontinued)
Score 8.0 out of 10
N/A
Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020.N/A
Pricing
BloomfireHitwise (discontinued)
Editions & Modules
Basic
$25.00
per month
No answers on this topic
Offerings
Pricing Offerings
BloomfireHitwise (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$25 No setup fee
Additional Details
More Pricing Information
Community Pulse
BloomfireHitwise (discontinued)
Best Alternatives
BloomfireHitwise (discontinued)
Small Businesses
Front
Front
Score 7.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Guru
Guru
Score 9.5 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Guru
Guru
Score 9.5 out of 10
D&B Hoovers
D&B Hoovers
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BloomfireHitwise (discontinued)
Likelihood to Recommend
9.2
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
BloomfireHitwise (discontinued)
Likelihood to Recommend
I think Bloomfire is most appropriate in a medium to large business entity since onboarding can be difficult without an organized tool to prioritize job functions. It would be most well suited for positions that incorporate data analytics/reporting and consist of regular deliverables. So for example: if an accountant wants to learn how to compile a cash flow statement but also has to turn it into a client-facing presentation, there are resources specific to internal accounting and then separate resources (also in the accounting vertical) for data visualizations and client reporting.
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Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
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Pros
  • Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
  • Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
  • Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!
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  • Up/down stream traffic
  • Search term identification
  • Geographic location
  • Specific site data for small scale websites
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Cons
  • Providing more videos about the differences between the dental plans.
  • Providing more videos about the differences between the carriers in regards to med supp or med adv.
  • Providing more videos about processes and functions that we at AWL have to do on a daily basis.
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  • Sometimes the insights seem a little bit basic
  • Reporting function is hard to deal with sometimes
  • Access to sales/purchase data
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Likelihood to Renew
I am with a different employer now days where training is not part of my job description. If I ever found myself doing E-Learning again, Bloomfire would be the first interface I would recommend.
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No answers on this topic
Usability
Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.
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No answers on this topic
Support Rating
I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.
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No answers on this topic
Alternatives Considered
- Easier to use - Easier to upload new information - Easier to search - Easier to share Bloomfire search-ability means much less work trying to organize and categorize documents. That means easier upload, which means more information gets stored there and used.
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Selected Hitwise because it is much better for insights on small-scale websites
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Return on Investment
  • Feedback from users in being able to perform transactions for members has greatly improved.
  • There has been an increase in engagement of material presented in posts by learners in training classes.
  • Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.
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  • Media planning
  • SEO
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ScreenShots

Bloomfire Screenshots

Screenshot of You are provided with a variety of options to brand your Bloomfire community, such as customizing its colors, displaying your organization’s logo, and building a custom Promo Bar. This creates an aesthetic that truly reflects your company’s culture.Screenshot of Bloomfire features an AI-powered search that makes sharing and searching for information a lot easier. It deep indexes every word in each piece of content, regardless of whether it’s a PDF, slide deck, video, or any other file type. The platform also creates tags for your content automatically. And if a video is uploaded, Bloomfire automatically transcribes it, making the spoken words searchable and allowing users to jump to the exact part of a video where certain keywords appear.

All of those features result in an easy and smart searching experience. There’s no need to navigate through folders or guess file names. All you need to do is perform a search like you would with Google. When searching, you can further narrow down your results based on categories such as author and content type.Screenshot of Bloomfire's AI enables you to search and find the video you are looking for based on its audio contents.Screenshot of Use Bloomfire while you work seamlessly across your favorite apps.