Blackbaud Target Analytics vs. Microsoft Cloud for Nonprofit (discontinued)

ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.

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Microsoft Cloud for Nonprofit is well suited for non-profit settings requiring one coordinated and one-stop-shop for electronic file management, especially of Microsoft file types such as Microsoft Word documents, Excel sheets, and PowerPoint presentations. Some scenarios where it is less appropriate are for those who need to transfer or share files across different platforms outside of the Microsoft Suite of products.

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• Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
• Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
• Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.

• Providing a basic framework for nonprofit organizations who've been limping along or have capped out with their current platforms to consider switching to amplify and multiply their capabilities, reach, and impact
• Increasing the accessibility for both citizen developers and tech teams to extend a platform, so long as there are clear parameters (business use case) and thoughtful design and architecture planning
• Sharing some core infrastructure that accelerates the use of important tools to further the mission of nonprofit organizations

• Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
• Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
• With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).

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• The system is ridiculously hard to implement, requiring too many tiers of Microsoft cloud services to be enabled.
• The technical aspects of the product are far too complex for anyone with standard cloud-based app training to implement.
• The non-profit "qualification" system is poorly designed.

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It's been very helpful at a very discounted price, especially in data analysis and visualization with Power BI.

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While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well

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Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.

Other solutions may have a head start in terms of features, but MC4N is catching up quickly. Easy integration with the entire Microsoft tech stack including Office 365, Dynamics 365, Azure, Power BI saves costs over time. Microsoft’s Power Platform also allows for easy and rapid low code extensibility. Finally, the Common Data Model enables interoperability with other products and oAppSource apps.

• Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
• Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
• Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.

• Attempting to deploy Microsoft Cloud for Non-profits had a negative impact on our donor relations staff, the technical team tasked to deploy it, and upper management who watched the deployment fail.
• Overall, this product is too dependent on too many Microsoft Cloud services to really deploy with any sort of clear expectation to management of what the "hidden" costs would be.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info