Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.
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Kindsight iWave
Score 9.0 out of 10
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iWave offers their nonprofit fundraising intelligence platform, for performing prospect research online with VeriGift, the company's donor and donation database.
Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.
iWave is a great resource for getting a big picture understanding of a donor and their potential alignment to your organization. There may be times if you are wanting to dive deeper into a particular facet of the donor profile that you would need to continue researching through other sources. Overall iWave has a user-friendly interface and is a must-have program for any prospect researcher.
iWave is very user friendly. It did not take long at all to figure out the most efficient way to use their website. There are many Training Webinars and a support center. Customer Support is very helpful.
The credits you purchase are only used if you use a batch screening. Individual screening is unlimited.
We have found that the information discovered in iWave about our donors is up-to-date and accurate.
The Foundations/Charities search function is particularly helpful. You are able to see the financials, 990s, grants awarded, and the people connected to the organizations all in one place without having to search the internet.
Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
The biggest piece of missing functionality has been data integration with Raiser's Edge, but iWave is working feverishly with Importacular to make that an option for users as well. I expect that process to be more user-friendly in the next year or so.
I love that iWave is always adding new data sources to their 360 Search with Database USA being the newest piece. I hope the "COMING SOON" section of that data source will be populated soon.
I think it's very usable, but think the variety of different search functions, search by features can get confusing and overwhelm the user. I would prefer a "master" search function instead of having the user need to figure out to search by company name, employee's name, employee's title, etc. The website is a great resource and my team utilizes its uses often.
While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well
iWave customer support is more responsive than most software platforms I currently use. My requests are always handled promptly, and support is incredibly responsive, friendly, and patient. Plus, I can always get someone on the phone immediately if I need a problem resolved right then and there. In addition to the live and personal support, the iWave knowledge base is frequently update with new content, including video webinars that help you become a more powerful user of the software.
No one product can give a complete picture of your prospect. We like to layer products to be sure we get second and sometimes third confirmations that we are looking at the right prospect and accurate assets for that prospect. All these vendors use similar data sources and algorithms, but the unique ways they each present the data along with each using a different data source update timetable really helps to put all the pieces of the puzzle that is our prospect together and ensures we are looking at the the most complete picture possible for our gift officers. ResearchPoint is a key component in this puzzle for us with the icing on the top being its seamless integration with The Raiser's Edge. Being able to qualify real estate, business info, philanthropic and political giving and then sync it to the Prospect tab with one click is a huge gift!
W e originally selected iWave because w e believed the return on our ROI would happen faster than it would with Donor search. Looking back, I wish we had realized that is kind of how it goes with major giving in general. We also didn't have a system the linked to DonorSearch at the time and iWaves reports pulling seemed simpler for our database type.
ResearchPoint gives us peace of mind that we have the right prospect thru their confidence level scores and just by having accurate information most of the time.
ResearchPoint often shows us gifts to other orgs or real estate we did not find from other sources.
I can't really come up with a negative impact on ROI!
Every year following our annual gala we run a list of all event attendees to learn more about their interests and giving history. This has led us to new board and/or major donor candidates.
iWave helps us understand details and less-known interests of our current donors, which helps us with donor stewardship. In today's digital age, these personal details help craft relevant stewardship and communications plans with our existing supporters. With so many competing charities, these small differences can account for a supporter to choose your organization over others who aren't making that personal connecting to the donor.
