Blackbaud Target Analytics vs. Greater Giving

ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.

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For our organization, Greater Giving is the best option because of the credit card swiping, the ease of the registration, and the tax receipts alone. I do wish that it would allow us to pass on the credit card fees to the purchaser, but for that reason, we don't use it for registration. For an organization NOT needing to swipe credit cards at the event for on-site purchases or using their tax receipt software, I do think that there are more affordable options.

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• Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
• Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
• Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.

• Website design is really easy and looks very professional.
• Data uploads and downloads are generally pretty easy.
• Process flows are nicely organized and easy for a non-technical person to figure out

• Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
• Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
• With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).

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• [I feel the] auction system is not as sophisticated as other systems
• Staff support structure
• Doesn't come out with updates very quickly [in my experience]

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Greater Giving is very intuitive. It’s easy to set up in the backend and change as needed. Anytime we couldn’t figure something out on our own, our customer service representative was always available and super helpful!

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While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well

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Online support was one of the worst customer service experiences I've ever had (I would give them a 1). Phone support and implementation support were very nice and knowledgeable.

Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.

We currently use Eventbrite for our pre-event ticket and sponsorship sales as they have a much more streamlined webpage that is customizable, they allow us to pass on the fees to our purchasers, AND they do not charge an annual fee on top of the processing fees. However, they do not have the ability to let you swipe a credit card in advance - you need a membership to Bidding for Good to do so. We tried using Eventbrite and Bidding for Good for only 1 event before we switched back to Greater Giving. Neither platform allowed you to send out tax receipts and the on-site event management was subpar compared to the ease of Greater Giving.

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• Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
• Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
• Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.

• The reporting improved our abilities to provide accurate information more timely to the finance department - a plus when completing the annual 990 or other information for our auditors.
• We saw an increase in collecting on pledges when we switched from a "text-to-give" platform (from another provider) to incorporating all event elements into Greater Giving. We were able to capture over 95% of gifts within 48 hours of the event compared to less than half that amount in previous years.
• The reports generated by Greater Giving are better received by our board of directors - easier to digest and provide meaningful analytics

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