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Blackbaud Target Analytics vs. Bonterra Salsa Engage

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Blackbaud Target Analytics

    Score10 out of 10
    N/ABlackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.N/A

    Bonterra Salsa Engage

    Score6.4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Online fundraising platformN/A
    Pricing
    Blackbaud Target AnalyticsBonterra Salsa Engage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Blackbaud Target AnalyticsBonterra Salsa Engage
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Best Alternatives
    Blackbaud Target AnalyticsBonterra Salsa Engage
    Small Businesses
    Bonterra Network for Good
    Score4.3 out of 10
    Bonterra Network for Good
    Score4.3 out of 10
    Medium-sized Companies
    OneCause
    Score8.7 out of 10
    OneCause
    Score8.7 out of 10
    Enterprises
    Blackbaud NetCommunity
    Score3.8 out of 10
    Blackbaud NetCommunity
    Score3.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Blackbaud Target AnalyticsBonterra Salsa Engage
    Likelihood to Recommend
    10.0
    (2 ratings)
    7.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Blackbaud Target AnalyticsBonterra Salsa Engage
    Likelihood to Recommend
    Blackbaud
    ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.
    Incentivized
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    Bonterra
    For smaller organizations who don't have extensive data needs (i.e. not many audiences to segment) and who don't need robust reporting, this works great.
    Incentivized
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    Pros
    Blackbaud
    • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
    • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
    • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
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    Bonterra
    • Integration with SalesForce
    • Easy-to-use interface
    • Technical support
    Incentivized
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    Cons
    Blackbaud
    • Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
    • Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
    • With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
    Incentivized
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    Bonterra
    • Translation from salsa engage into our CRM system
    • Could use more modern email templates
    • More restrictions regarding image upload. Currently, you can upload any size and insert it. The email will not send correctly but you do not receive an error message.
    Incentivized
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    Usability
    Blackbaud
    No answers on this topic
    Bonterra
    Easy to use interface, far superior to classic. You did this right.
    Incentivized
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    Support Rating
    Blackbaud
    While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well
    Incentivized
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    Bonterra
    Support response has been swift and knowledgable, though not always the answer I've wanted. One huge design flaw is if I add a new Salesforce field to sync, Salsa Engage will not sync it unless it has changed since the last sync, requiring me to fake an update for an entire database or re-sync the whole enchilada. Better to recognize it's a new Salesforce field and perform the sync en masse.
    Incentivized
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    Alternatives Considered
    Blackbaud
    Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
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    Bonterra
    EveryAction is a lot cheaper, but Salsa has more featured with targeting certain elected officials/better text messaging strategies
    Incentivized
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    Return on Investment
    Blackbaud
    • Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
    • Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
    • Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
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    Bonterra
    • Our event participants are always maxed out and Engage allows them an easy way to sign up and participate.
    Incentivized
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    ScreenShots

    Bonterra Salsa Engage Screenshots

    Screenshot of an automated triggered welcome seriesScreenshot of an example of a mobile friendly DIY donation formScreenshot of built in segmentsScreenshot of social publishingScreenshot of a customizable formScreenshot of dashboard analytics