The Blackbaud NetCommunity online alumni management system helps users to gain a deeper understanding of alumni relationships, execute multichannel engagement strategies, and eliminate tedious back-office tasks. Blackbaud NetCommunity provides tools to engage alumni and supporters, wherever they may be, helping users: Connect in person and create memorable alumni engagement events with online alumni management system tools to help foster a personal connection between alumni…
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Fundraising Report Card
Score 9.4 out of 10
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MarketSmart in College Park offers the Fundraising Report Card, an analytics platform supporting nonprofits with feedback on the success of their fundraising efforts.
For those using the events module, NetCommunity is great, though if you do a lot of walk/run type of events where individuals sponsor other individuals, something like TeamRaiser might make more sense. If you don't have the staff resources for web developers dedicated to fundraising tasks, then NetCommunity is a great tool. It's not as customisable as an experienced programmer/developer might want, but it still has a lot of options. It also has a lot of nuance, and if you cannot make an investment of time or money into getting staff trained, it's not going to work out well.
Email marketing efforts are more targeted and now have a higher response rate. This equates to increased fundraising dollars.
A/B split testing has allowed us to further tailor content that is preferred by our audience. This targeting allows us to be more successful in gaining conversions, event registrations, etc.
It makes preparing fundraising reports super easy. I used to spend 6-8 hours preparing a board report and now it takes me 30 minutes... PLUS I can pull up the reports in real time during board meetings to allow board members to see the data presented in different ways or to answer questions on-the-spot.
It has metrics that I've never even thought to prepare - including some that always felt too complicated to prepare. Lifetime Donor Value, Donor Retention Rates, Lapsed Donors, Acquired Donors, Reactivated Donors - all broken down by giving segments.
I can customize Giving Segments. I work at a small non-profit - a major gift for us is different than a major gift for a larger organization. I can break up my data in the segments that make sense for my organization [and select colors that match our branding... you've never seen a happier Marketing Chair on your Board of Directors than when you give them a report that is properly branded for the organization. It's a small thing, but it doesn't take any extra work on my part.]
NetCommunity has very simple analytics. It would be great to be able to see more in depth information on how constituents are reacting to the email they receive.
Though it is simple to construct an email, making a complex design can be challenging due to the limitations of the design tool.
Although A/B testing is available within NetCommunity, it is not easy to set up.
The only difficulty I have with Fundraising Report Card is that the integration with our CRM [Kindful] doesn't keep track of the unique ID that is exported to Fundraising Report Card [to maintain confidentiality]. So it takes a bit more work to identify which donor[s] fall into a category. For example, Fundraising Report Card will tell me that 3 major donors lapsed in the previous quarter - and I can export the Donor ID's from Fundraising Report Card, but those ID's don't mean anything in my CRM, so I can't directly see who those donors are to follow up. This is an issue with the integration specifically with Kindful.
The only reason for this is due to the fact that we are only using the product for a specific purpose that is not directly tied to the newsletters. There are better products out there for what we are doing with grant processing. We will most likely move to a new software instead of renewing for our purposes
The interface with Raiser's Edge and the many different ways our users can interact with the website are a big plus for us. Event registrations are our most popular transaction type and having this on line makes our lives much easier.
Product is stable is up 99.99% of the time. As a hosted customer, we do experience some minor downtime when routers or switches malfunction. We feel the downtime has been minimal and the communications around these outages has been good.
Blackbaud NetCommunity uses .NET technology. It can be sluggish at times if not optimized, but overall we have been pleased with the performance when handling large volumes of traffic.
Blackbaud NetCommunity and all of the Blackbaud products have a great support system. Blackbaud NetCommunity offers support through phone calls, chats, online, and email. Their response time is very quick and the support analysts work with you to resolve issues in a very timely matter. If they do not personally know the answer they will direct you to another support analyst that will be able to assist in a resolution.
I truly wish that "0" was an option. I never really pin-pointed whether the implementation issues that we had were caused by Blackbaud, or if it was part of a larger issue that began in-house.
We started out with Blackbaud NetCommunity but eventually switched to Blackbaud's Online Express. Online Express offered more features and was included with the upgrade to Blackbaud's Raiser's Edge NXT. Blackbaud NetCommunity did meet most of our needs and was a great starting point for our e-communications and online forms within our website.
We are able to manage quick turn-around when needed for Event pages and registration.
Integration with Raiser's Edge is certainly efficient
I believe the unsubscribe functionality is potentially removing folks permanently from all of our communications for one small reason, thus eliminating future fundraising opportunities because they cannot be selective.
While I don't think I can entirely quantify the ROI for Fundraising Report Card, it made it possible for us to make better decisions and set better goals. Before we had this tool, we either spent way to much time analyzing data in spreadsheets [trying desperately not to make mistakes] OR more often, made strategic decisions without the facts to back us up. Our fundraising efforts are much smarter than before, and we KNOW where are areas of concern lie.
We don't have to guess whether or not our strategies are working. We know.
