Bizzabo vs. GoTo Webinar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizzabo
Score 3.2 out of 10
Enterprise companies (1,001+ employees)
Bizzabo’s event management platform powers immersive in-person, virtual, and hybrid experiences for brands. The Bizzabo Event Experience OS is an open platform for Event Experience Leaders to manage events, engage audiences, and activate communities. Bizzabo was founded in 2011 and is headquartered in New York and Tel-Aviv.N/A
GoTo Webinar
Score 8.0 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Pricing
BizzaboGoTo Webinar
Editions & Modules
No answers on this topic
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Offerings
Pricing Offerings
BizzaboGoTo Webinar
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBizzabo's seat-based pricing model includes out-of-the-box functionality and a range of premium add-ons.
More Pricing Information
Community Pulse
BizzaboGoTo Webinar
Features
BizzaboGoTo Webinar
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Bizzabo
8.2
Ratings
2% below category average
GoTo Webinar
-
Ratings
Responsive Design for Web Access8.30 Ratings00 Ratings
Mobile Application7.80 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.40 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Bizzabo
7.3
Ratings
16% below category average
GoTo Webinar
7.2
Ratings
11% below category average
Calendar integration7.40 Ratings7.70 Ratings
Meeting initiation7.40 Ratings00 Ratings
Integrates with social media7.40 Ratings00 Ratings
Record meetings / events7.80 Ratings8.40 Ratings
Slideshows8.20 Ratings8.50 Ratings
Event registration5.60 Ratings8.60 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Bizzabo
8.2
Ratings
1% below category average
GoTo Webinar
8.2
Ratings
1% below category average
Live chat7.90 Ratings00 Ratings
Audience polling8.40 Ratings7.90 Ratings
Q&A8.30 Ratings8.60 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Bizzabo
8.4
Ratings
1% above category average
GoTo Webinar
7.9
Ratings
4% below category average
User authentication8.40 Ratings00 Ratings
Participant roles & permissions8.50 Ratings7.80 Ratings
Confidential attendee list8.30 Ratings8.00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Bizzabo
8.1
Ratings
5% below category average
GoTo Webinar
8.1
Ratings
5% above category average
Branding options6.40 Ratings8.10 Ratings
Integration to Marketing Automation8.70 Ratings8.00 Ratings
Attendee list export9.10 Ratings00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Bizzabo
7.4
Ratings
11% below category average
GoTo Webinar
-
Ratings
Registration, RSVP, and ticketing5.90 Ratings00 Ratings
Email marketing5.00 Ratings00 Ratings
Livestreaming7.60 Ratings00 Ratings
Audience engagement8.50 Ratings00 Ratings
Event recording8.40 Ratings00 Ratings
Virtual booths7.90 Ratings00 Ratings
Networking7.70 Ratings00 Ratings
Event analytics8.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bizzabo
-
Ratings
GoTo Webinar
7.1
Ratings
5% below category average
Dashboards00 Ratings7.20 Ratings
Data exportability00 Ratings7.10 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
Bizzabo
-
Ratings
GoTo Webinar
7.6
Ratings
5% below category average
High quality audio00 Ratings8.20 Ratings
Mobile support00 Ratings7.60 Ratings
User Ratings
BizzaboGoTo Webinar
Likelihood to Recommend
6.0
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.2
(0 ratings)
Usability
9.1
(0 ratings)
8.6
(0 ratings)
Availability
10.0
(0 ratings)
9.0
(0 ratings)
Performance
6.0
(0 ratings)
7.9
(0 ratings)
Support Rating
8.2
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.0
(0 ratings)
Configurability
-
(0 ratings)
5.8
(0 ratings)
Product Scalability
5.0
(0 ratings)
7.8
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.9
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(0 ratings)
User Testimonials
BizzaboGoTo Webinar
Likelihood to Recommend
Smaller in-person events are well suited for Bizzabo. I don't have events with over 5k people, so I wouldn't know how it does beyond that point. Everything goes fine as long as you have people familiar with the processes and can manage the event setup. They also offer to send a Bizzabo expert to your event for a fee. It may be worth it for significant events.
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It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
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Pros
  • Bizzabo makes setting up registration for an event very simple. You can make it more complex if you require that, but if you only need to capture basics and payment, it is easy to set up.
  • Making a custom event website is also very easy. There are a lot of widgets build in with content you might need, such as Speakers. While it takes a little bit of use to figure out how it works, once you know the basics, creating a multi page website with all your event info is super easy.
  • Creating custom ticket types and promo codes is full of options and it’s easy to allow many different options for purchasing tickets. From expiring ticket types to tracking promo codes, you can allow people to buy tickets with unlimited options (early bird, sponsor discounts, etc.)
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  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
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Cons
  • Our attendees complained about having to login every time to view content
  • You cannot be in the system working on the backend while a colleague is. We have found that the work doesn't save.
  • The email system is hard to format within Bizzabo
  • Staff would sometimes get kicked out of interact rooms. It would be nice to add virtual backgrounds in this space.
  • Reports were missing data and it took two weeks to get corrected
  • When recording a session, you have to go back and download it, and then upload it. This process should be easier.
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  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
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Likelihood to Renew
Bizzabo has become integral to our ability to support and run events, so we will continue to renew as long as Bizzabo continues to run a great product.
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GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
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Usability
Bizzabo is extremely user friendly. The website builder is very simple to use and can creative some astounding looking websites, with no technical know how. The setup of the account, adding users, managing events and user access to events, as well as creating events from scratch or from existing "templates" (actually just standard events that we set a far off date from and copy as a template) is very simple, but powerful as you can pick and choose exactly what to copy over. It is also a very user friendly platform for the attendees and speakers (both for virtual events and physical events for speakers as the speaker, and partner, portal is very simple to use and can be custom created for the exact specifications you need).
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GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
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Reliability and Availability
We have always gotten prompt responses from the Bizzabo team when reaching out. Additionally, in the 2 years we've been working with them, we've never had any kind of platform outage that impacted us.
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I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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Performance
We've never had any complaints from users about access to the platform or load times. From and admin portal perspective, no issues there either.
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I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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Support Rating
Support is always quick to respond. However, some issues are out of their hand, and in these cases, it is a laborious process to then submit a suggestion for how to improve the product. However, where they can rectify an issue, support has gone above and beyond to deliver and do so efficiently and in a friendly manner.
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I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
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Implementation Rating
I say this to everyone I talk about Bizzabo with - it was the best platform onboarding experience I've had with a vendor in 25 years in the industry. They were extremely thorough in the onboarding, ensuring that we were successful throughout the process. They had a frequent meeting cadence and the customer success manager was extremely prompt in answering any questions we had, jumping on calls when necessary.
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I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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Alternatives Considered
In comparison with each of these services, Bizzabo is the only one that is customizable enough to accommodate our specific needs. Bizzabo is more of the one-stop-shop and allows us to manage our events and collateral from one universal spot. It keeps us more organized and has a variety of options/tiers available depending on the scale of our event and our budget.
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Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
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Scalability
It's spreadsheet heavy and has to be exact. The devil is in the details and if you miss a detail you have to fix it and redo it with all the changes that need to be made manually.
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I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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Return on Investment
  • Since we have only used Bizzabo for a year we are still learning and figuring out the nuances of it but I would say that one thing it has done is impressed our current clients which makes them want to continue to work with us.
  • We hope to use Bizzabo as a tool to recruit more clients i the future
  • It has cut a third party out of the system as we have our own dedicated platform to use and do not have to rely on a separate agency to use a different platform.
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  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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ScreenShots

Bizzabo Screenshots

Screenshot of Screenshot of event data from engagement metrics like check-ins, session attendance and ratings, to adoption insights like mobile app usage.Screenshot of the customized VIP portal that has information about the event.Screenshot of embedded audience reactions  where attendees can share their own reaction and sense everyone else’s. Attendees can share their excitement with the rest of the audience with clapping sounds, whistles, and audience buzzScreenshot of built-in networking tools to foster meaningful interactions

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience