Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Roku Ad Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizo / LinkedIn Lead Accelerator (Discontinued)
Score 10.0 out of 10
N/A
The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
Roku Ad Manager
Score 0.0 out of 10
N/A
Roku Ad Manager is presented as a simple and cost-effective way to manage advertising campaigns and increase viewership. With over 14,000 channels on the Roku platform ranging from local news to fitness to fishing, the vendor states 54% of Roku streamers don’t know what to watch next, and so Roku Ad Manager helps run campaigns to ensure audiences chooses the advertiser's content.N/A
Pricing
Bizo / LinkedIn Lead Accelerator (Discontinued)Roku Ad Manager
Editions & Modules
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Offerings
Pricing Offerings
Bizo / LinkedIn Lead Accelerator (Discontinued)Roku Ad Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Bizo / LinkedIn Lead Accelerator (Discontinued)Roku Ad Manager
Features
Bizo / LinkedIn Lead Accelerator (Discontinued)Roku Ad Manager
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.4
Ratings
13% above category average
Roku Ad Manager
-
Ratings
Data Transfer8.80 Ratings00 Ratings
DSP integration7.90 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.6
Ratings
10% above category average
Roku Ad Manager
-
Ratings
Ad campaign creation9.00 Ratings00 Ratings
Ad deployment8.00 Ratings00 Ratings
Display advertising9.00 Ratings00 Ratings
Ad display and retargeting segmentation8.20 Ratings00 Ratings
Sequence targeting9.10 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
7.9
Ratings
2% above category average
Roku Ad Manager
-
Ratings
Ad dashboards7.90 Ratings00 Ratings
Ad performance reports7.90 Ratings00 Ratings
Ad conversion tracking8.80 Ratings00 Ratings
Ad attribution reporting7.90 Ratings00 Ratings
Cross-channel ad management7.90 Ratings00 Ratings
Ad forecasting and optimization6.90 Ratings00 Ratings
User Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)Roku Ad Manager
Likelihood to Recommend
8.1
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Bizo / LinkedIn Lead Accelerator (Discontinued)Roku Ad Manager
Likelihood to Recommend
It is well suited in generating a significant number of inbound leads. However, it is less appropriate for smaller firms who are cost conscious.
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Pros
  • Helps retarget our content to the right target.
  • Helps gen leads
  • Helps us build relationships with the prospects we want to connect with
  • Easy to use tool
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Cons
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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Likelihood to Renew
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
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Alternatives Considered
As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
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Return on Investment
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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ScreenShots