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Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Broadlume

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bizo / LinkedIn Lead Accelerator (Discontinued)

    Score10 out of 10
    N/AThe former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
    Pricing
    Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
    Ad Network Integration
    Comparison of Ad Network Integration features of Bizo / LinkedIn Lead Accelerator (Discontinued) and Broadlume
    Feature
    Bizo / LinkedIn Lead Accelerator (Discontinued)
    8.4
    3 Ratings
    13% above category average
    Broadlume
    10.0
    1 Ratings
    30% above category average
    Data Transfer8.83 Ratings10.01 Ratings
    DSP integration7.93 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Bizo / LinkedIn Lead Accelerator (Discontinued) and Broadlume
    Feature
    Bizo / LinkedIn Lead Accelerator (Discontinued)
    8.6
    3 Ratings
    10% above category average
    Broadlume
    -
    Ratings
    Ad campaign creation9.03 Ratings00 Ratings
    Ad deployment8.03 Ratings00 Ratings
    Display advertising9.03 Ratings00 Ratings
    Ad display and retargeting segmentation8.22 Ratings00 Ratings
    Sequence targeting9.13 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Bizo / LinkedIn Lead Accelerator (Discontinued) and Broadlume
    Feature
    Bizo / LinkedIn Lead Accelerator (Discontinued)
    7.9
    3 Ratings
    2% above category average
    Broadlume
    10.0
    1 Ratings
    26% above category average
    Ad dashboards7.93 Ratings10.01 Ratings
    Ad performance reports7.93 Ratings00 Ratings
    Ad conversion tracking8.83 Ratings10.01 Ratings
    Ad attribution reporting7.93 Ratings00 Ratings
    Cross-channel ad management7.93 Ratings10.01 Ratings
    Ad forecasting and optimization6.93 Ratings10.01 Ratings
    Best Alternatives
    Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Google Campaign Manager 360
    Score9 out of 10
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score8.6 out of 10
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
    Likelihood to Recommend
    8.1
    (6 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.5
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
    Likelihood to Recommend
    Discontinued Products
    In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
    Incentivized
    Read full review
    Broadlume
    Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
    Incentivized
    Read full review
    Broadlume
    • Great UI
    • Accurate reporting
    • Strong data points
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
    Read full review
    Broadlume
    • Ability to look at two campaigns at once (comparative stats)
    • Only available for Facebook or G+
    • No export feature for reporting
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
    Read full review
    Broadlume
    No answers on this topic
    Usability
    Discontinued Products
    No answers on this topic
    Broadlume
    AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
    Read full review
    Broadlume
    AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
    • It saves a lot of time when you can do such a detailed targeting
    • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
    Incentivized
    Read full review
    Broadlume
    • Ad optimization data
    • Simplified ad management
    • Audience understanding
    Incentivized
    Read full review
    ScreenShots

    Broadlume Screenshots

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