Bird vs. Customer.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bird
Score 8.5 out of 10
N/A
Bird CRM, replacing the former MessageBird, is a CRM for Marketing, Sales, and Payments, powering messages to customers across Email, SMS, and WhatsApp.
$0.01
per message
Customer.io
Score 9.4 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.N/A
Pricing
BirdCustomer.io
Editions & Modules
API Pricing - WhatsApp
$0.01
per message
API Pricing - Voice
$0.01
per minute
API Pricing - SMS
$0.01
per message
API Pricing - Numbers
$1
per month
Pro
$50
per month
Pro Plus
$150
per month
Start Up
Free
Custom Plan
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BirdCustomer.io
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
BirdCustomer.io
Best Alternatives
BirdCustomer.io
Small Businesses
Telegram
Telegram
Score 9.2 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Telegram
Telegram
Score 9.2 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
Telegram
Telegram
Score 9.2 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BirdCustomer.io
Likelihood to Recommend
5.3
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
BirdCustomer.io
Likelihood to Recommend
24sessions is perfect for appointments such as coaching (my use case) where you want them to be able to go into your booking calendar, choose a time and schedule the appointment - or to schedule it from your end. They they get an email on creation and reminder email. I find it not helpful or at least, not at all intuitive, for setting up a host created meeting immediately. You can create it so you can be live at anytime, but host created isn't as any to set up
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This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Pros
  • Users can transfer a client to another user without a particular permission
  • It allows you to control the communication of our agents and their activity.
  • It gives us a feeling of closeness to our clients who, due to their work activity, cannot answer the phone
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  • Ease of use, a good tool for non programmers, or not so tech savvy people.
  • Great support, willing to help a lot, by chat, calls, or screen sharing.
  • Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
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Cons
  • Recording feature being available again
  • Faster call set for spur of the moment, host initiated calls
  • No ability to call in using a phone for those without internet/low speed access.
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  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
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Usability
No answers on this topic
It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you *can* do but have to know how to do them or have access to your website and the ability to code.
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Alternatives Considered
Regarding WhatsApp Business, it is a very useful tool because templates can be programmed for the entire organization and clients can also be referred to other users in order to decongest an agent who can become quite busy. Otherwise there would be no way to serve you through two agents and you could have a bad end user or customer experience.
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We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot.
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Return on Investment
  • Lower cost per message
  • High SMS delivery rate
  • Fast development
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  • Helped increase our new user engagement with our cloud-based software
  • Helped our sales team identify clients who had dropped off and stopped interacting with our software
  • Helped our sales and customer service team track which clients were completing their full registration process
  • Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns
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ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.