Bing Webmaster Tools vs. Siteimprove

Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.

Incentivized

Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.

Incentivized

• Site crawls, once initiated, don't take very long to complete
• SEO analysis tells you which pages are not following best practices
• Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
• You can see the keywords people use to search for your site

Incentivized

• User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
• Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling

Incentivized

• The UI is simple but very boring. It's very Microsoft and not very elegant.
• On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
• Bing Businesses could be better integrated and takes you to another site to view that data.

Incentivized

• I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.

Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.

Incentivized

Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.

I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.

Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early warning systems. Even if they don't offer the best way to a solution, they are the final word in what appears via their search index.

Incentivized

Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.

Incentivized

• Bing Webmaster Tools has allowed us to index our website and individual web pages quickly and efficiently for SEO purposes.
• It has provided us with good feedback in terms of applying SEO best practices to our web pages.

Incentivized

• Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
• Siteimprove has helped reduce our broken links, style violations and misspellings.
• Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.

Incentivized