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Bing Webmaster Tools vs. Google PageSpeed Insights

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bing Webmaster Tools

    Score8.8 out of 10
    N/ABing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A

    Google PageSpeed Insights

    Score9 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
    Pricing
    Bing Webmaster ToolsGoogle PageSpeed Insights
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bing Webmaster ToolsGoogle PageSpeed Insights
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Bing Webmaster ToolsGoogle PageSpeed Insights
    SEO
    Comparison of SEO features of Bing Webmaster Tools and Google PageSpeed Insights
    Feature
    Bing Webmaster Tools
    8.9
    7 Ratings
    14% above category average
    Google PageSpeed Insights
    7.5
    5 Ratings
    3% below category average
    Keyword analysis10.07 Ratings6.01 Ratings
    Backlink management5.07 Ratings00 Ratings
    SERP ranking tracking9.07 Ratings00 Ratings
    Page grader9.06 Ratings7.34 Ratings
    Competitive analysis10.06 Ratings5.02 Ratings
    Site audit / diagnostics10.07 Ratings9.95 Ratings
    Site recommendations9.06 Ratings9.95 Ratings
    Task management8.93 Ratings6.72 Ratings
    SEO Channels
    Comparison of SEO Channels features of Bing Webmaster Tools and Google PageSpeed Insights
    Feature
    Bing Webmaster Tools
    8.0
    7 Ratings
    5% above category average
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Local SEO10.05 Ratings5.01 Ratings
    Social SEO4.13 Ratings5.01 Ratings
    Mobile SEO7.86 Ratings10.05 Ratings
    Global SEO10.07 Ratings5.43 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Bing Webmaster Tools and Google PageSpeed Insights
    Feature
    Bing Webmaster Tools
    10.0
    6 Ratings
    17% above category average
    Google PageSpeed Insights
    8.5
    3 Ratings
    0% above category average
    Multi-domain support10.06 Ratings9.12 Ratings
    Integration with web analytics tools10.05 Ratings8.01 Ratings
    Best Alternatives
    Bing Webmaster ToolsGoogle PageSpeed Insights
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bing Webmaster ToolsGoogle PageSpeed Insights
    Likelihood to Recommend
    10.0
    (7 ratings)
    10.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Bing Webmaster ToolsGoogle PageSpeed Insights
    Likelihood to Recommend
    Microsoft
    I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
    Incentivized
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    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
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    Pros
    Microsoft
    • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
    • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
    • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
    Incentivized
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    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
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    Cons
    Microsoft
    • The user-interface isn't as friendly or appealing as Google's - very bland overall.
    • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
    Incentivized
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    Google
    • The suggestions for improvement can be technical for non-developers.
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    Usability
    Microsoft
    Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
    Incentivized
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    Google
    It's a free, easy to use tool
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    Support Rating
    Microsoft
    No answers on this topic
    Google
    There is no support from Google for the tool.
    Incentivized
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    Alternatives Considered
    Microsoft
    I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
    Incentivized
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    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
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    Return on Investment
    Microsoft
    • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
    • Having another search engine to do reporting on helps increase hours and client spend
    • some issues flagged in bing but not seen in google can be fixed once shown in BWT
    Incentivized
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    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
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    ScreenShots