Bing Webmaster Tools vs. BrightEdge

Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.

Incentivized

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.

• Site crawls, once initiated, don't take very long to complete
• SEO analysis tells you which pages are not following best practices
• Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
• You can see the keywords people use to search for your site

Incentivized

• Strong analytics
• Integrates with other tools
• Instant provides real time research, ranking and recommendations
• The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
• Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
• Onboard process is very thorough and customized

Incentivized

• The UI is simple but very boring. It's very Microsoft and not very elegant.
• On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
• Bing Businesses could be better integrated and takes you to another site to view that data.

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge

Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.

Incentivized

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early warning systems. Even if they don't offer the best way to a solution, they are the final word in what appears via their search index.

Incentivized

BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.

Incentivized

• Bing Webmaster Tools has allowed us to index our website and individual web pages quickly and efficiently for SEO purposes.
• It has provided us with good feedback in terms of applying SEO best practices to our web pages.

Incentivized

• SEO as best source of deals in Q1 2024.
• An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
• 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.

Incentivized