Billy Grace vs. Nielsen Marketing Mix Modeling

Billy Grace

Billy Grace

0 Reviews and Ratings

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Billy Grace	Score 0.0 out of 10	N/A	Billy Grace is AI Marketing Optimization Software that gives digital marketeers complete and objective control over their digital marketing. The platform is designed to streamline and optimize digital marketing campaigns, making it easier for marketers to manage data, automate tasks, and gain insights into customer behaviour.	$1,100
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Billy Grace

Nielsen Marketing Mix Modeling

Editions & Modules

Grow: $1,100
Expansion: $1,656
Scale: $2,208

No answers on this topic

Offerings

Pricing Offerings
Billy Grace	Nielsen Marketing Mix Modeling
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Billy Grace	Nielsen Marketing Mix Modeling

User Ratings
	Billy Grace	Nielsen Marketing Mix Modeling
Likelihood to Recommend	- (0 ratings)	1.0 (0 ratings)

User Testimonials
	Billy Grace	Nielsen Marketing Mix Modeling
Likelihood to Recommend	No answers on this topic	Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	No answers on this topic	Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	No answers on this topic	Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Alternatives Considered	No answers on this topic	VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	No answers on this topic	We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
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