BetterCommerce vs. Optimizely Configured Commerce

If you are planning to start your online store BetterCommerce is a good option compared to high-end options like Shopify or the highly technical work-through of WoCommerce. It is a simple and elegant designed panel that helps you to manage things easily. There are certain improvements that are required but can be easily implemented without having high-end technical knowledge.

Incentivized

I think that there are a lot of companies (us included) that are looking for a solution to fit into their current needs, versus looking for a solution that is going to solve all of their problems. For us, Optimizely B2B Commerce Cloud fits into the former in that situation where we have specific ERP needs, specific data needs, usability and user management needs, etc. and Optimizely B2B Commerce Cloud just happens to fit in there the most.

Incentivized

• Currency Option
• Initial Step of inventory and Scaling
• Managing multiple store at once

Incentivized

• Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
• Manage users - in the back end editing and managing users is very easy
• Data - the whole system allows us to track users and collect data fairly easily

Incentivized

• Bit hard to understand the features at first glance

Incentivized

• It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
• The pricing API is not working.
• Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.

Incentivized

Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.

Incentivized

It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.

Incentivized

I really like what BetterCommerce does for omnichannel data view and the multiple modular features it offers instead of being a single feature implementation tool. It covers everything from pageviews, to conversions, to data, to site security and speed and even SEO. This makes it a no brainer and at a fair cost for all it can do for an ecommerce brand.

Incentivized

We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better value for the solution. The ability for the product data to be updated once on the catalog side as well as on the CMS website side was the benefit we saw with a small team of resources to support the product. However, there are definite drawbacks to having not gone with a more turnkey website CMS.

Incentivized

• Our pageviews for our marketplace have increased by at least 50% since using BetterCommerce
• Our conversion rate from advertising has increased by 15%
• Our orders have increased by 18%

Incentivized

• Higher AOV - online customers are buying more than they did before
• amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
• But we are spending a LOT of money on custom development to get exactly what we need / want

Incentivized