The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…
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Stamped
Score 7.2 out of 10
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Stamped is a consumer rating and review collection application supporting small businesses and enterprises with consumer correspondence and review forms, incentives for reviews, social sharing, reviews with photos, profanity filter, and other more advanced features. Stamped is free to individuals seeking basic features (e.g. review email scheduling, bulk send, etc.) and available with more advanced features (e.g. Net Promoter Score, Instagram shoppable gallery, etc) on their paid plans.
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
I believe that Stamped.io is a great solution for any small or large business wanting to grow their online marketing efforts. Reviews and answers and questions are incredibly important for e-commerce businesses to have to keep their customers happy and also convert visitors into customers. I think it is a great fit for anyone needing this.
When a customer purchases from us, they are sent a post-interaction email by Bazaarvoice two weeks later after they've received their purchase and had a chance to try it out. This email gets customers back on our site leaving SEO-rich reviews. Our marketing team uses these reviews for social posts and email blasts as well.
The Bazaarvoice annual conference was really beneficial. I was able to talk to different Bazaarvoice teams and get recommendations for improving our experience with Bazaarvoice. I also got ideas from fellow marketers on how they were able to increase reviews or use the reviews in marketing initiatives.
The Bazaarvoice Conversion Impact Report lets me know Conversion Rate, AOV, Revenue, etc. for customers who've used reviews vs. those who haven't. This helps me know that Bazaarvoice is paying for itself.
The Questions & Answers section on the product detail pages give us another way to add SEO-rich content when we answer customer questions. It also gives us insight into what the customers are struggling with. With this info we will add info to our product description, shipping pages, etc.
Stamped.io gathers customer data so you can see who your most engaged customers are.
The setting allows you to filter reviews so you don't get any surprise issues arising with customers. You can use this to address issues customers have with product or service without making the issue public to your other customers.
Stamped.io also has a very nice widget that can be added to any page on your website, its a little carousel of all your featured reviews to showcase what customers think of your business and products.
The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
I haven't had much experience with the Stamped.io support team. There was really only one instance during set up that we needed help, and that went so smoothly I hardly remember the experience. However, overall I have not needed to reach out to support regarding any issues. The software has functioned as expected. Since I lack true experience with the Support team, I'm not comfortable giving a full 10 rating, but since I haven't had any issues arise where I needed support that speaks volumes about the viability of the software and service so I can't go below and 8.
Both services are a good choice. I don't feel you can go wrong with either option. They would have both fulfilled our need and have very similar offerings. We ended up going with Bazaarvoice Conversations because of their initial cost for setup. The cost at the time for annual fees were similar.
The only other service we used that's similar to Stamped.io is Feedback Five. That service is only similar in that it facilitates soliciting feedback. We use it for our marketplace business, not our website. I can say that Stamped.io is much more robust and valuable. The interface is more user-friendly, the campaigns are easy to set up, and working with customers directly in the UI is super simple.
This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
