Balsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.
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Miro
Score 9.2 out of 10
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Miro empowers cross-functional teams to flow from early discovery through final delivery on a shared, AI-first canvas. With the canvas as the prompt, Miro’s AI capabilities keep teams in the flow of work, and scale shifts in ways of working.
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Pricing
Balsamiq
Miro
Editions & Modules
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1. Free - To discover what Miro can do. Always free
$0
2. Starter - Unlimited and private boards with essential features
$8
per month (billed annually) per user
3. Business - Scales collaboration with advanced features and security
$16
per month (billed annually) per user
4. Enterprise - For work across the entire organization, with support, security and control, to scale
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annual billing per user
Offerings
Pricing Offerings
Balsamiq
Miro
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
Pay per project, not per user
Monthly billing also available at $10 per month for the Starter plan, or $20 for the Business plan.
Balsamiq is excellent for creating low-fidelity wireframes where the designer is trying to communicate a general, loose idea of how the design should look. Because of this, it should be used early in the design stage, when there are still many decisions to be made about how the final design should look like. However, it is less suitable for situations where one wants to communicate a more final-appearing version of a design. There are limited functionalities (which appear intentional, as the Balsamiq website says that the tool "has 'just enough' prototyping capabilities, but not more”). Because of this, it is likely wise to choose a more high-powered tool, such as Axure, to create a fuller design toward the later stages of the design process
I remember a project where all our different teams were involved in it. I created a board with timelines, KPIs, and customer journey stages, and each team added their input live. We were all able to work together in real time, view the entire project, and leave comments without switching apps, which is why it worked fantastically for us. Everyone benefited from the hours of time it saved, and we made a good profit on that project, for which I was named employee of the month.
Ease of use: Balsamiq is the easiest wireframing platform I've ever used. You will be able to learn how to work with the drag-and-drop interface in less than a day. Use familiar resizing controls (click and drag) to control elements. Familiar keyboard shortcuts for grouping, duplicating, undoing, and more make the platform incredibility intuitive.
Cartoony: I think Balsamiq's intentionally "cartoony" style is great. Again, this helps clients focus on the "what" on the page without spending too much time worrying about the actual look. We have a content-first approach. We always want to nail down the user-flow first before we delve into graphics.
Symbols: The symbols library did not exist when I first started using Balsamiq 7 years ago, but it's a great addition. Assign design elements to your symbols library within a project for easy re-use throughout multiple pages. This is a great way to maintain consistency in your design and reduce re-work. For example, if you copy-paste a footer on each page of your 10 page design, you will need to go back and update all 10 versions if you make a change. If you use the symbols library, you would only need to update it once.
Presentation: Presentation mode allows you to display a full-screen presentation. This is extremely helpful when walking through mocks with clients.
Linking: You can link elements of pages in a project together. This can help you illustrate functionality.
The project can get a bit laggy around 70-100 pages (on a MacBook Pro). It didn't happen to me but I've seen it in a presentation of a project and it froze in a moment and had to restart the app.
I don't find the design of the components very "pretty". It's totally subjective but still wanted to mention it. I know this is the style they have had since the beginning and it's almost something that identifies Balsamiq, but I think it can be improved.
When using the find functionality to locate an item in a Miro board, I do not like that it keeps my previous searched term. Other programs, like Excel, do this but they have it so that you can easily overwrite the previously-searched term.
It would be helpful if you could search by a particular frame, instead of the entire board. For our quarterly backlog review, we often have items that carry over, so there are duplicates on the board. Being able to search by a frame would make this easier.
Understanding who can access a board is not always clear to me.
Balsamiq is just so simple, intuitive and fast at creating wireframes. It has just the right amount of UI elements to get the job done without weighing you down with decision fatigue. If you really need something that is not there, you can either draw or import your own elements. I also like the way that you can organize your assets for reuse.
I have advocate for the renew of Miro quite few times, however, it is not under my control as the decision is made in another team with their own budget. I would buy for my own entrepreneur projects (1-2 members) as I do know the value and work there 100%. So, I would pay out of my own pocket to get the value. However, If I wouldn't know the value it provides, it would be hard to decide with the current freemium features
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
The platform is flexible, easy to use, and simple because Miro is a great visualization tool that makes it easy to collaborate on creating charts. It helps in creating workflows and other designs easily and securely. It supports integrations with major cloud storage solutions and office suites. On top of that, it provides a decent free plan, which is sufficient for basic usage.
I only give a 9/10 because of the speed at which it loads. I have never experienced issues with Miro logging me out early, or some other technical issue causing the program to crash, or even it just loading in perpetuity without ever actually coming up (unlike other programs such as SFDC). It take a minute for all of my boards to come up after I click on it in my favorites, but besides that, it's all good.
Sometimes it gets quite slow and there is a correlation between this and the size of the board. Hence we are trying to segment the boards based on product stages or projects so that the size doesn't go big. When you go from discovery to delivery on a simple board, it will get large and difficult to load, even crash or go white screen
We have never reached out to or contacted support because Miro's platform has been incredibly intuitive and user-friendly. The comprehensive resources available, such as tutorials, documentation, and community forums, have provided all the guidance we needed. The seamless integration with our existing tools and the reliability of the platform have ensured that we rarely encounter issues that require external assistance. This self-sufficiency has allowed us to focus more on our projects and collaboration without interruptions. Overall, our experience with Miro has been smooth and efficient, eliminating the need for additional support
There was a series of webinars which Miro hosted with our organization that went over the basics, then progressively became more advanced with additional sections. The instructors were knowledgeable, and provided examples throughout the sessions, as well as answered peoples' questions. There was ample time and experience on the calls to cover a range of topics. The instructors were also very friendly and sociable, as well as honest. Of course Miro isn't a "God-tool" that does absolutely everything, but the instructors were aware and emphasized the strengths where Miro had them and sincerely accepted feedback.
Easy to learn, Miro has a series of videos on YouTube that effectively taught this program to my team members and me. The program is drag-and-drop and works excellently. People pick up on how to use it efficiently, and it's great for organizing ideas more freely. This product is more challenging for some older audiences who are not accustomed to using a touchpad, but for most, it was very easy to use.
In the past I have just used HTML to mock up UIs, but as I've previously mentioned this can cause problems with user's thinking that the system is already built. Balsamiq is far quicker and easier to create wireframes, it is more collaborative and the resulting wireframes cannot be confused with a real system as they have a hand drawn feel to them.
Miro is the more collaborative option, offering the ability for many individuals to work on the same item real-time. Though it does create some duplicate entry, we've found this added cost is minimal compared to the opportunity cost of lost collaboration.
Miro is great for scaling. In every department and subdivision across my entire organization, there is someone using it. From Sales to marketing, to manufacturing and operations; and even in legal and finance, there isn't a process or a department that is not using Miro, and if they aren't, they're missing out! Even at the highest to the lowest levels of the organization, it is essential for virtual collaboration.
The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
