TrustRadius: an HG Insights company

B2B Media Group vs. Influ2

Save this comparison

Save this comparison

B2B Media Group

Influ2

11 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    B2B Media Group

    		N/AN/AB2B Media Group, headquartered in München, Bayern, is a global demand gen company servicing mid-market and enterprise B2B companies. They help companies strategise, execute and manage campaigns that increase awareness, nurture relationships and convert to more pipeline opportunities. Their database and account engagement platform helps clients access data from over 63M B2B decision makers, across 12M unique accounts, covering North America, LATAM, EMEA and APAC.N/A

    Influ2

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    		Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
    Pricing
    B2B Media GroupInflu2
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    B2B Media GroupInflu2
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on the number of people targeted by a client.
    More Pricing Information
    Features
    B2B Media GroupInflu2
    Engagement
    Comparison of Engagement features of B2B Media Group and Influ2
    Feature
    B2B Media Group
    -
    Ratings
    Influ2
    8.9
    2 Ratings
    9% above category average
    Automated routing and prioritization00 Ratings10.01 Ratings
    Customer interaction histories00 Ratings7.31 Ratings
    Engagement data tracking00 Ratings9.62 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of B2B Media Group and Influ2
    Feature
    B2B Media Group
    -
    Ratings
    Influ2
    9.7
    2 Ratings
    22% above category average
    Ad campaign creation00 Ratings9.72 Ratings
    Display advertising00 Ratings10.01 Ratings
    Social advertising00 Ratings9.72 Ratings
    Ad reporting and analytics00 Ratings9.32 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of B2B Media Group and Influ2
    Feature
    B2B Media Group
    -
    Ratings
    Influ2
    10.0
    1 Ratings
    20% above category average
    Behavioral visitor segmentation00 Ratings10.01 Ratings
    ABM sales intelligence00 Ratings10.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of B2B Media Group and Influ2
    Feature
    B2B Media Group
    -
    Ratings
    Influ2
    10.0
    1 Ratings
    18% above category average
    Automated workflow & orchestration00 Ratings10.01 Ratings
    Best Alternatives
    B2B Media GroupInflu2
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    6sense
    Score8.7 out of 10
    6sense
    Score8.7 out of 10
    Enterprises
    ZoomInfo Marketing
    Score7.8 out of 10
    ZoomInfo Marketing
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    B2B Media GroupInflu2
    Likelihood to Recommend
    -
    (0 ratings)
    9.7
    (4 ratings)
    User Testimonials
    B2B Media GroupInflu2
    Likelihood to Recommend
    B2B Media Group
    No answers on this topic
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Tinesh Kumar
    Internet Marketing Manager
    Read full review
    Pros
    B2B Media Group
    No answers on this topic
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Verified User
    Read full review
    Cons
    B2B Media Group
    No answers on this topic
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Verified User
    Read full review
    Alternatives Considered
    B2B Media Group
    No answers on this topic
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Anal Patel
    Account Based Marketing Intern
    Read full review
    Return on Investment
    B2B Media Group
    No answers on this topic
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Verified User
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience. Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience. The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners. Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos. Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns. Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance. Campaign engagements are monitored from a dashboard.