Azure Blob Storage is well suited for cases where you are working with different data formats and looking for cost-effective storage solutions based on access frequency. Another area of strength is the encryption of data at rest, and encryption can be managed on your own. However, it may not be appropriate for transferring large data very fast.
I think the strong suite here is backup and recovery of data, very fast recovery times which are essential in any environment. Smaller companies who have limited budget and may not reap the tangible benefits due to smaller IT departments. Learning curve is required and with a small staff, many companies do not have the luxury of having to learn a more complex product.
Reduced cost. We were able to reduce our storage infrastructure by several hundred terabytes by consolidating redundant copies and dedupe/compression on files.
Extremely high level of redundancy. We can replicate data in a variety of ways that we would never have been capable of on our own hardware.
If we are transferring huge amount of data (outbound), it can get quite expensive.
With new features being added constantly, although a good thing, at times it becomes difficult to keep up with the changes. Documentation needs to keep UpToDate and should include best practices.
Performance can be improved especially when it comes to cold storage.
Blob storage is fairly simple, with several different options/settings that can be configured. The file explorer has enhanced its usability. Some areas could be improved, such as providing more details or stats on how many times a file has been accessed. It is an obvious choice if you're already using Azure/Entra.
Documentation sometimes appears to be out of date or not fully documented properly with new releases. It is like documentation comes out for a specific version and is quickly out of date. Another issue is documentation is scarce on new releases and only seems to get properly updated (and sometimes is still wrong) once enough people hit the forums to complain.
Blob storage lets us control the file source/hosting and retain everything within our Microsoft ecosystem. Blob is less feature-rich than some of the other products. Still, we consider it as a value-added product included within our environment, and alternative products are not needed for our requirements. Keeping the hosting within our tenant locale is vital to us.
At the end of the day, it's about return on investment with products, ease of use in the environment, support of the product. Many of these products are very good and do exactly what they say they can do, but in today's times, companies are very strict with budgetary dollars and want the most bang for the buck. HyperStore was proven thru demonstrations that it was a cohesive fit, but again it comes down to cost.