Microsoft Azure hosts a range of Bing Search tools for enterprise applications. These include: -Bing Custom Search -Bing Autosuggest -Bing Entity Search -Bing Image Search -Bing News Search -Bing Video Search -Bing Visual Search -Bing Web Search
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Google Search Console
Score 9.0 out of 10
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Google Search Console is a search engine optimization software solution offered by Google.
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Pricing
Azure Bing Search
Google Search Console
Editions & Modules
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Pricing Offerings
Azure Bing Search
Google Search Console
Free Trial
No
No
Free/Freemium Version
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Premium Consulting/Integration Services
No
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Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Azure Bing Search
Google Search Console
Features
Azure Bing Search
Google Search Console
SEO
Comparison of SEO features of Product A and Product B
Azure Bing Search
-
Ratings
Google Search Console
6.2
Ratings
22% below category average
Keyword analysis
00 Ratings
8.30 Ratings
Backlink management
00 Ratings
4.90 Ratings
SERP ranking tracking
00 Ratings
7.20 Ratings
Page grader
00 Ratings
5.10 Ratings
Competitive analysis
00 Ratings
2.00 Ratings
Site audit / diagnostics
00 Ratings
7.40 Ratings
Site recommendations
00 Ratings
6.20 Ratings
Task management
00 Ratings
8.50 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Azure Bing Search
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Ratings
Google Search Console
7.3
Ratings
4% below category average
Local SEO
00 Ratings
5.00 Ratings
Social SEO
00 Ratings
8.00 Ratings
Mobile SEO
00 Ratings
7.80 Ratings
Global SEO
00 Ratings
8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Azure Bing Search is well suited for enterprises involving problem-solving activities like IT companies, manufacturing industries, etc as solving problems is the main goal of search engines. Also, education platforms can make use of this product also. This product is less appropriate for the industries that need cheap search engine products with all the services provided. They can go for other alternatives.
If you just want to understand how much traffic you're getting from Google organic search results, and study the queries and landing pages that make up this traffic, this is a great tool. If you also want to figure out where you may be missing opportunities or making it hard for people to find your site, this can help with that. However, GSC is not going to give you step by step instructions for how to fix SEO issues, and won't help prioritize anything either. It's essentially like a car dashboard, but doesn't do any driving or tell you how to drive.
I'd like more instructions about how to respond to certain errors I see - it can be difficult to understand when you see a red error message what it really means and how to fix it.
I'd appreciate warnings being 'ranked' somehow to understand what's really a big deal, and what might be a minor issue.
Search analytics is helpful but not comprehensive - you can only go back so far in the data, and can't see all the search terms that are sending traffic to your site.
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Azure Bing Custom Search is a commercial-grade solution that lets you create a highly personalized web search experience that delivers dramatically better and more relevant results. While Bing's Web Search API lets you search the entire web, Bing's Custom Search lets you select the slices of the web you want to search and control the ranking when searching within the targeted webspace.
We are using Ahrefs and SEMRush along with the search console. Ahrefs helps in creating our backlink strategy while SEMRush for content gaps and opportunities. Search console is more preferred as it is completely free and data comes straight from Google. But you cannot see backlinks and ads in search console.