Azure API Management vs. Azure Traffic Manager

APIM is useful for the standard scenarios:

1) Securing your back-end APIs - If you have a legacy back-end web service that has a basic authentication scheme, you can add some additional security by placing APIM in front, and requiring subscription keys. Leverage your existing firewall to ensure only your APIM instance can communicate with your back-end API, and you've basically added a layer of protection.

2) Lift and shift - there are always going to be clients that don't want to update their clients to use a newer API; in some cases you can make a newer API look like an older one by implementing some complex policies in APIM. You can also do the opposite, making older APIs look new, such as making an XML back-end accept both JSON and XML.

3) Centralizing your APIs - if you've acquired another company and want to make their API set look as if it's a part of the larger whole, APIM is an easy way to provide a consistent front-end interface for developers.

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Azure Traffic Manager is a great product, if you have multiple sites hosting similar services (Primary and DR), and you want to ensure that users are directed to the DR in case of a primary datacenter failure, [Azure] Traffic Manager does this very nicely. If you have a service hosted across multiple regions/datacenters and you want to balance the inbound load between the regions, [Azure] Traffic Manager does this very well, of course such scenario would require a database replication or something like Cosmos-DB in the backend [Azure Traffic Manager] is also well suited for inbound traffic with multiple IPs, you can fail-over traffic from one inbound IP to another based on its availability, or if you have multiple internet connections that you want to balance the load across, it does this pretty nicely too.

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• Easy commissioning of APIs.
• Great policies to control access.
• Easy mock services for testing.

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• Performance DNS Load Balancing for Lowest Latency Endpoint to Clients
• Priority-Based DNS Load Balancing to ensure maximum up time for a service
• Geographic-based DNS Load Balancing to force certain clients in certain regions to connect to specific endpoints

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• Lack of robustness is a bit of an issue. Several other providers offer more options and capabilities, but then, they are lacking in interface ease.
• As with anything Azure, pricing is really hard to stay on top of. I always find that you really don’t know what you’re paying for until you get the bill. Having an excellent Azure Administrator can help resolve that.
• Integrating with app services outside of Azure can be a challenge, or at least much more challenging than just using Azure App Services.

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• Traffic View is a great feature, but doesn't work very well, sometimes it gets stuck and stops loading traffic view data
• Automatic probing for endpoints sometimes gets stuck too, I would recommend a technique to test the endpoint in real time from Azure Portal
• Traffic View heatmap is buggy and doesn't point correctly to locations
• Traffic View portal doesn't show source countries (Shows coordinates) it would be much more helpful to have coordinates auto-translated to geolocations/countries

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Azure APIM vs Amazon API Gateway:

1) Azure APIM was a complete package that included a developer portal.

2) We are very Microsoft centric - so the Microsoft product suite aligned very well with our business needs.

3) It was faster and easier to stand up Azure APIM for testing than it was for the Amazon API Gateway.

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Amazon Route 53 Traffic Flow does what [Azure] Traffic Manager does, however, in Azure Configuration is separated between Azure DNS Zones (For DNS Zone Management) and [Azure] Traffic Manager for DNS Traffic Management and Load Balancing, Route 53 in a unified product for DNS Traffic Management using Traffic Flow and DNS Zone Management. Route 53 does a great job, however, we found it to be a little bit more complex to setup than [Azure] Traffic Manager, Setting up traffic manager is pretty easy even for the first time, and getting the best out of it is relatively simple.

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• We can always think of positive ROI impact on business
• It helps to easily facilitate the design, deployment, and maintenance of our APIs

• Service cost is exceptionally low
• Overall, this product saves a lot of money for the value it provides and it isn't expensive
• It's around half a dollar per million queries, which is truly peanuts, extras may be required if you do advanced configuration
• I can't see any reason why any business wouldn't be using this product, very low investment for a very high return and savings

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