AWeber vs. Leadpages

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 8.9 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$15
per month Starting at
Leadpages
Score 5.7 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
Pricing
AWeberLeadpages
Editions & Modules
AWeber Lite
$15
per month Starting at
AWeber Plus
$30
per month Starting at
Done For You Email
$30
per month Starting at
Unlimited
$899
per month
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Offerings
Pricing Offerings
AWeberLeadpages
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$79 one-time feeNo setup fee
Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
More Pricing Information
Community Pulse
AWeberLeadpages
Features
AWeberLeadpages
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
Ratings
3% below category average
Leadpages
-
Ratings
WYSIWYG email editor8.90 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Landing pages6.00 Ratings00 Ratings
A/B testing8.00 Ratings00 Ratings
Mobile optimization7.00 Ratings00 Ratings
Email deliverability reporting8.00 Ratings00 Ratings
List management8.00 Ratings00 Ratings
Triggered drip sequences8.90 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.6
Ratings
11% above category average
Leadpages
-
Ratings
Dashboards8.90 Ratings00 Ratings
Standard reports8.90 Ratings00 Ratings
Custom reports7.90 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
Ratings
5% below category average
Leadpages
-
Ratings
URL Validation7.70 Ratings00 Ratings
Link Tracking8.40 Ratings00 Ratings
Image Validation7.10 Ratings00 Ratings
Inbox Display7.10 Ratings00 Ratings
Spam Testing7.10 Ratings00 Ratings
Email Previews8.40 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
AWeber
-
Ratings
Leadpages
1.0
Ratings
144% below category average
Landing page A/B testing:00 Ratings1.00 Ratings
Real-time analytics dashboard00 Ratings1.00 Ratings
SEO tools00 Ratings1.00 Ratings
Optimization recommendations00 Ratings1.00 Ratings
Best Alternatives
AWeberLeadpages
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AWeberLeadpages
Likelihood to Recommend
8.0
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
6.8
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
Support Rating
10.0
(0 ratings)
6.4
(0 ratings)
User Testimonials
AWeberLeadpages
Likelihood to Recommend
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
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If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder.
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Pros
  • Aweber's email deliverability is among the best in the industry. I have used other email services and Aweber is superior in deliverability.
  • It is easy to setup an autoresponder sequence, a series of time delayed emails delivered over a period of time. This makes it super easy to follow up with leads and customers.
  • Aweber's blog broadcast features makes it easy to notify subscribers of new content on your blog. It can be setup to broadcast when ever you make a new post or summarize posts on a periodic basis.
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  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
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Cons
  • Double opt-in requirements. While I understand the rationale for double opt-in, I wish Aweber did not require double opt-in when importing email addresses from the client's existing client database as I feel we end up losing a good number of people who are existing customers and have given the business permission to email them but who either don't notice or don't take the extra step to confirm their subscription to the Aweber list.
  • The user interface when designing and setting up html newsletters is not as clearcut and obvious as Constant Contact; it takes more time to get the newsletters to "look right" using Aweber's existing templates.
  • I wish Aweber made it easier to embed a video message simply by inserting the video link or embed code into the email body. The process it seems to require (the last time I tried) was to create a screenshot of the video or insert the video thumbnail image and then link to the video in the right column link section .. it's a 2 step process and would be nice if it were a one click process. Not a deal breaker but I just feel like it could be faster and more efficient to embed video messages in an email.
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  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
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Likelihood to Renew
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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No answers on this topic
Usability
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
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Support Rating
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
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Alternatives Considered
MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while though it has now largely caught up. However, it's got a more complex pricing model and is less attractive for users who send multiple messages per month to a smaller list.
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Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.
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Return on Investment
  • Aweber has been a great way to introduce clients to the process of online marketing and publishing. Many of them have never used the web or email to truly nurture their customer relationships. The combination of dependable features and low price make Aweber a good "toe in the water" of internet marketing.
  • Aweber has helped my clients raise awareness of their products and services through targeted email campaigns and regular publishing. It's a great way to deliver coupons and special offers directly to a customer's inbox.
  • Awber has helped me teach my clients that a collection of names and email addresses is only worthwhile if you use it to communicate what matters to your customers. Many businesses collect contact information at live events or through other means, but rarely do they actually do anything with it. By using Aweber to reach out to their customer base, they are able to see through the analytics how valuable that conversation can be.
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  • I was able to test content with a cold audience and really see what resonated
  • I pivoted based on actual data, not guessing what my audience would like
  • I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform
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ScreenShots

AWeber Screenshots

Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).