Awario vs. IZEA

If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads.

Incentivized

Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field.

Incentivized

• Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
• Advanced filtering by date range, country, negative keywords, domains, and more.

Incentivized

• Detailed demographic details about an influencer's audience.
• Tools to search by certain topics and keywords.
• Great ways to discover new influencers.

Incentivized

• A better onboarding process would've gotten me hooked earlier
• Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
• Using advanced functionality would be easier with more hand-holding

Incentivized

• The site is not as user friendly as other options out there.
• Not as much support from the influencer side from what I have heard.

Incentivized

I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.

Incentivized

I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.

Incentivized

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.

Incentivized

We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.

Incentivized

• Awario helps me stay on top of all positive and negative brand mentions
• Awario helps me find backlink opportunities with unlinked brand mentions
• Awario helps me find potential leads for various projects

Incentivized

• It's a nice way for us to share deeper influencer insights with clients like location and audience information.
• I like being able to provide an average engagement rate for the influencer as more clients care about that.

Incentivized