Awario vs. GRIN

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Awario
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…
$39
per month
GRIN
Score 6.3 out of 10
N/A
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes &…N/A
Pricing
AwarioGRIN
Editions & Modules
Starter
$39.00
per month
Pro
$119.00
per month
Enterprise
$399.00
per month
Custom
Contact us
No answers on this topic
Offerings
Pricing Offerings
AwarioGRIN
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AwarioGRIN
Features
AwarioGRIN
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Awario
-
Ratings
GRIN
1.0
Ratings
0% above category average
Responsive Design for Web Access00 Ratings1.00 Ratings
Mobile Application00 Ratings1.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings1.00 Ratings
Mobile App Analytics00 Ratings1.00 Ratings
Influencer Management
Comparison of Influencer Management features of Product A and Product B
Awario
-
Ratings
GRIN
1.3
Ratings
14% above category average
Influencer search00 Ratings1.00 Ratings
Influencer tracking00 Ratings2.00 Ratings
Report generation00 Ratings1.00 Ratings
Campaign planning00 Ratings1.00 Ratings
Best Alternatives
AwarioGRIN
Small Businesses
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Score 9.4 out of 10
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Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Meltwater
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Score 8.0 out of 10
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Score 8.0 out of 10
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User Ratings
AwarioGRIN
Likelihood to Recommend
9.4
(0 ratings)
1.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(0 ratings)
Usability
-
(0 ratings)
8.1
(0 ratings)
Support Rating
8.9
(0 ratings)
9.3
(0 ratings)
Implementation Rating
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
AwarioGRIN
Likelihood to Recommend
If you're looking to stay on top of your brand's online presence and reputation, Awario is an essential tool. You never know where or when someone may be discussing your company, products, or services, so it really helps to have a service scanning the internet at all times to let you know when you're being talked about. Or if you're looking to find weaknesses with competitors you can monitor for negative mentions, and reach out to offer a better solution for these potential leads.
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GRIN is the perfect way to manage your brand's advocates. Everything from the application process through the completion of the partnership can be handled on this platform. Additionally, our company just started utilizing the payment feature, which has streamlined our process for paying advocates.
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Pros
  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
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  • Superb Customer Support
  • Seamless process of identifying quality creators
  • Robust data reporting to lets the data tell the story and guide smart decision marking
  • Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
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Cons
  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
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  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
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Likelihood to Renew
No answers on this topic
I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
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Usability
No answers on this topic
Once you have used Grin for a while it is super fast and super easy. The initial set up was a little clunky for me, but after I was familiar it was super easy to use, especially after I was more familiar with all the features
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Support Rating
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
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We have been happy with the support that has been provided from Grin. They have allocated to us a dedicated customer success manager and we communicate with them consistently about different features and strategies we should be monitoring and testing. We also did a webinar in partnership with them as a visual testimonial they could use to show to prospective customers.
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Implementation Rating
No answers on this topic
I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
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Alternatives Considered
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
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I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
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Return on Investment
  • Awario helps me stay on top of all positive and negative brand mentions
  • Awario helps me find backlink opportunities with unlinked brand mentions
  • Awario helps me find potential leads for various projects
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  • Grin has allowed us to grow our influencer program by at least 3 times the amount by making overall management easy and time efficient.
  • Because of the data and content captured through grin, we are also able to use it as a resource to run a more successful whitelisting program
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ScreenShots

Awario Screenshots

Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on Performance