Automational vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Automational
Score 10.0 out of 10
Small Businesses (1-50 employees)
Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The email marketing application contains a drag and drop editor and users can monitor the performance of email campaigns with built-in email statistics. With the Automation Builder users can select from pre-made templates and create “drip marketing,” or…N/A
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
AutomationalListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AutomationalListrak
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AutomationalListrak
Best Alternatives
AutomationalListrak
Small Businesses
Vbout
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Score 9.9 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Iterable
Iterable
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AutomationalListrak
Likelihood to Recommend
-
(0 ratings)
7.1
(0 ratings)
User Testimonials
AutomationalListrak
Likelihood to Recommend
No answers on this topic
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Pros
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  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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Cons
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  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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Alternatives Considered
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The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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Return on Investment
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  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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ScreenShots

Automational Screenshots

Screenshot of Create automated workflowsScreenshot of Create mobile-friendly email campaigns with our drag and drop editor