Autoklose vs. Bronto Marketing Platform (discontinued)

I would recommend Autoklose to smaller teams that do not have the tools and processes in place for conducting sales outreach or business development activities. I would also recommend it to Sales development reps who are relying on manually managing their sales outreach without the benefits of automation. I'd also recommend it if they are trying to do the above while using a CRM like Pipedrive, as Autoklose works well with some CRMs.

Incentivized

Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.

Incentivized

• It is helping in editing, managing, and send[ing] out large marketing campaigns.
• It is easy to handle multiple emails in appropriate sequence.
• Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
• I have been very much impressed by their support staff.

Incentivized

• Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
• Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
• Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.

Incentivized

• The system is not designed to send out hundreds of emails within the hour. Thus if you have timely information, and you have a large list, it will generally take many hours to execute.
• Related to the above, timing of email delivery does jot exist nor can it be customized by timezone.

Incentivized

• Reporting has been much improved in the last 12 months but still has room to improve. Often the view and format of reports varies depending on where you are looking at the data.
• Although the feature IS coming, we have been looking for transactional messaging for our CRM since we signed with Bronto. Given we use Netsuite, who owns Bronto, we expected this feature much sooner.
• More real-time and personalized content within Bronto would be welcomed.

Incentivized

Will 100% be renewing all 3 seats.

Incentivized

As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us

Incentivized

It is well set out from a user interface perspective and once you understand how it works you understand the power and the logic of how it is done. Like any software it helps to be a frequent user, but Autoklose lets you set up campaigns in the shortest possible time based on experience with other systems that I have used.

Incentivized

Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.

We have really had no issues.

Incentivized

I never experienced any downtime.

Always loads fast.

Incentivized

No issues.

Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.

Incentivized

They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.

Incentivized

Jelena is amazing! Very knowledgable. Great instructor.

Incentivized

Jelena is fantastic. She always responds to emails immediately.

Incentivized

They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform

It is extremely easy to implement and start using right away

Easy to set up.

Autoklose was very reasonably priced compared to the three competitors that I reviewed, but the features were far less robust than Outreach, so I ultimately decided to leave Autoklose after some time. And I went with Outreach, but I still had a great experience with Autoklose, and I'm able to give them great scores for their product and their service. Salesloft was less robust, and Mailshake wasn't sophisticated enough for my needs.

Incentivized

Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true during our launch efforts with the initial release of using their tool. If budget costs could be a concern, then you can be successful with some of the smaller options available. Still, the Bronto Marketing Platform makes it pretty easy to define some exact costs and actual ROI for improving your email campaign efforts that can help justify the expense of the tool above others.

Incentivized

It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.

Incentivized

• This product saves my business development manger at least 2 hours per day.
• The weekly digest reports give us a nice look at how the campaign is performing.
• Having the analytics for the whole campaign in an easy-to-read format gives a quick snapshot of the campaign activity.

Incentivized

• Our email list was aging, and based on Bronto recommendations to clean out our list, we were able to increase our average open rate from 21% to 28% over the course of 12 months.
• We were able to increase our list size by about 25% over the course of 24 months by cleaning our lists and subsequently starting the pop-up manager on our site.
• We're able to maintain a healthy click rate- about 30%, with the straightforward template options in the WYSYWIG editor.

Incentivized