TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Autoklose

    Score8.6 out of 10
    Small Businesses (1-50 employees)
    Autoklose, a VanillaSoft brand, is an SEP solution, presenting a combined package of sales email automation and tracking, contact and email campaign management with sequence templates and optimization.

    $59.99

    per month per user

    Bronto Marketing Platform (discontinued)

    Score7.9 out of 10
    N/AThe Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
    Pricing
    AutokloseBronto Marketing Platform (discontinued)
    Editions & Modules
    Auto Kloser
    $59.99
    per month per user
    Advanced Kloser
    $69.99
    per month per user
    Accelerated Kloser
    $99.99
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    AutokloseBronto Marketing Platform (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Request pricing at info@bronto.com.
    More Pricing Information
    Community Pulse
    AutokloseBronto Marketing Platform (discontinued)
    Considered Both Products
    VanillaSoft
    No answer on this topic
    The Bronto Marketing Platform
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    28 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    26 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    27 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    25 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    30 Answers
    No answers on this topic
    Features
    AutokloseBronto Marketing Platform (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Autoklose and Bronto Marketing Platform (discontinued)
    Feature
    Autoklose
    -
    Ratings
    Bronto Marketing Platform (discontinued)
    7.4
    58 Ratings
    7% below category average
    WYSIWYG email editor00 Ratings7.050 Ratings
    Dynamic content00 Ratings6.450 Ratings
    Ability to test dynamic content00 Ratings6.449 Ratings
    Landing pages00 Ratings4.525 Ratings
    A/B testing00 Ratings9.055 Ratings
    Mobile optimization00 Ratings7.850 Ratings
    Email deliverability reporting00 Ratings9.458 Ratings
    List management00 Ratings7.456 Ratings
    Triggered drip sequences00 Ratings8.448 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Autoklose and Bronto Marketing Platform (discontinued)
    Feature
    Autoklose
    -
    Ratings
    Bronto Marketing Platform (discontinued)
    7.6
    57 Ratings
    1% below category average
    Dashboards00 Ratings7.857 Ratings
    Standard reports00 Ratings7.856 Ratings
    Custom reports00 Ratings7.143 Ratings
    Best Alternatives
    AutokloseBronto Marketing Platform (discontinued)
    Small Businesses
    HubSpot Sales Hub
    Score8.5 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Mixmax
    Score8.8 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Groove, a Clari company
    Score6.2 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AutokloseBronto Marketing Platform (discontinued)
    Likelihood to Recommend
    8.6
    (33 ratings)
    8.1
    (60 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.0
    (5 ratings)
    Usability
    9.2
    (30 ratings)
    9.0
    (1 ratings)
    Availability
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.5
    (30 ratings)
    2.0
    (2 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    9.0
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AutokloseBronto Marketing Platform (discontinued)
    Likelihood to Recommend
    VanillaSoft
    If someone only runs a campaign using email and telephone communication, Autoklose is perfect, and I highly recommend it. If someone uses a more diverse set of tools and wants a more complex type of sequence, Autoklose does not allow their users to program communication tools that some other tools and software allow.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
    Incentivized
    Read full review
    Pros
    VanillaSoft
    • It is helping in editing, managing, and send[ing] out large marketing campaigns.
    • It is easy to handle multiple emails in appropriate sequence.
    • Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
    • I have been very much impressed by their support staff.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
    • It's logically organized, which can't be said of all ESP's.
    • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
    Incentivized
    Read full review
    Cons
    VanillaSoft
    • AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
    • Additional throttling limits for the SMTP Authentication protocol are:
    • 30 messages per minute
    • Recipient rate limit of 10,000 recipients per day.
    • Exceeding these limits will cause the following issues:
    • Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
    • Exceeding the per day limit causes the following error message:
    • 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
    • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
    • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
    Incentivized
    Read full review
    Likelihood to Renew
    VanillaSoft
    We love it and it works
    Read full review
    The Bronto Marketing Platform
    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Incentivized
    Read full review
    Usability
    VanillaSoft
    Whether it's setting up integrations, creating email campaigns, managing conversations with prospects, Autoklose is a well-designed tool that provides clarity along the way for users to find their bearings, and understand what to do. The help documentation is excellent, the support is great, but the tool is built in a way that simply makes sense when you're using it.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review
    Reliability and Availability
    VanillaSoft
    We have really had no issues.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    I never experienced any downtime.
    Read full review
    Performance
    VanillaSoft
    Always loads fast.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    No issues.
    Read full review
    Support Rating
    VanillaSoft
    Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Incentivized
    Read full review
    In-Person Training
    VanillaSoft
    Jelena is amazing! Very knowledgable. Great instructor.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    No answers on this topic
    Online Training
    VanillaSoft
    Jelena is fantastic. She always responds to emails immediately.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review
    Implementation Rating
    VanillaSoft
    It is extremely easy to implement and start using right away
    Read full review
    The Bronto Marketing Platform
    Easy to set up.
    Read full review
    Alternatives Considered
    VanillaSoft
    I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Incentivized
    Read full review
    Scalability
    VanillaSoft
    It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    No answers on this topic
    Return on Investment
    VanillaSoft
    • I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
    • I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.
    Incentivized
    Read full review
    The Bronto Marketing Platform
    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Incentivized
    Read full review
    ScreenShots

    Autoklose Screenshots

    Screenshot of Step 01: Set up your campaignScreenshot of Step 02: Choose your recipientsScreenshot of Step 03: Select the best converting templateScreenshot of Step 04: Customize your e-mail sequence