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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Authoritas

    Score7 out of 10
    N/AAuthoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.N/A

    Siteimprove

    Score10 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    AuthoritasSiteimprove
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AuthoritasSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AuthoritasSiteimprove
    Considered Both Products
    Analytics SEO (t/a Authoritas)
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    AuthoritasSiteimprove
    SEO
    Comparison of SEO features of Authoritas and Siteimprove
    Feature
    Authoritas
    6.8
    3 Ratings
    13% below category average
    Siteimprove
    -
    Ratings
    Keyword analysis7.03 Ratings00 Ratings
    Backlink management7.03 Ratings00 Ratings
    SERP ranking tracking7.03 Ratings00 Ratings
    Page grader7.02 Ratings00 Ratings
    Competitive analysis8.02 Ratings00 Ratings
    Site audit / diagnostics5.02 Ratings00 Ratings
    Site recommendations5.02 Ratings00 Ratings
    Task management8.02 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Authoritas and Siteimprove
    Feature
    Authoritas
    7.3
    1 Ratings
    4% below category average
    Siteimprove
    -
    Ratings
    Local SEO7.01 Ratings00 Ratings
    Social SEO9.01 Ratings00 Ratings
    Mobile SEO7.01 Ratings00 Ratings
    Global SEO6.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Authoritas and Siteimprove
    Feature
    Authoritas
    7.0
    2 Ratings
    19% below category average
    Siteimprove
    -
    Ratings
    Multi-domain support6.02 Ratings00 Ratings
    Integration with web analytics tools8.02 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Authoritas and Siteimprove
    Feature
    Authoritas
    -
    Ratings
    Siteimprove
    7.4
    1 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings8.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings4.01 Ratings
    Referral Source Tracking00 Ratings7.01 Ratings
    Customizable Dashboards00 Ratings10.01 Ratings
    Best Alternatives
    AuthoritasSiteimprove
    Small Businesses
    Nozzle
    Score10 out of 10
    StatCounter
    Score9 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Lead Forensics
    Score9.4 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AuthoritasSiteimprove
    Likelihood to Recommend
    7.0
    (3 ratings)
    10.0
    (17 ratings)
    Usability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (5 ratings)
    User Testimonials
    AuthoritasSiteimprove
    Likelihood to Recommend
    Analytics SEO (t/a Authoritas)
    I think there are a lot of better tools out there, functionality and design-wise, as well as pricing. Authoritas is a simple tool and is suitable for small businesses. If you're a more prominent company, using more enterprise tools is best. This suffices if you're looking for a tool that gives you basic data on your site.
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    Analytics SEO (t/a Authoritas)
    • SERP
    • Keyword search intent (Is it a buying keyword research etc.)
    • Visibility i.e. how may clicks can they expect from the ranking positions.
    • Competition analysis unlimited!
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    Analytics SEO (t/a Authoritas)
    • Crawling.
    • Brand Mentions.
    • Analysis Tools.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Usability
    Analytics SEO (t/a Authoritas)
    It's a pretty simple dashboard. Simple UI/UX. It's not particularly fun and engaging compared to other tools out in the market, but it gets the job done. It's good for the basics only. This tool will fit your needs if you have multiple websites and or are an agency.
    Incentivized
    Read full review
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    Analytics SEO (t/a Authoritas)
    I prefer SE Ranking as it tracks mobile, and has a separate competition analysis that works on old domains whereas Authoritas the site has to be live to get any results. It depends on your requirements as an agency probably does not research as much as an affiliate marketer as example.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    Analytics SEO (t/a Authoritas)
    • Provides great capabilities for the price.
    • Awesome for SEO beginners.
    • Not amazing for SEO experts.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots