TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Authoritas

    Score7 out of 10
    N/AAuthoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.N/A

    Semrush

    Score8.8 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    AuthoritasSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    AuthoritasSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    AuthoritasSemrush
    Considered Both Products
    Analytics SEO (t/a Authoritas)
    Chose Authoritas
    If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it …
    Incentivized
    Semrush
    Chose Semrush
    I've reviewed a number of tools, and continue to periodically. Semrush easily wins for the breadth of coverage, and it does them well. Some tools designed for a single task win in those tasks, but none compare overall.
    Some other tools I've looked at are:
    Authoritas
    Incentivized
    Chose Semrush
    Semrush is the widest-reaching tool with the most features, however, I find the keyword and SERP reliability can be a little off fairly often, especially when algorithm updates are concerned. Generally, though the tool is the best all-rounder and offers the widest breadth of …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    106 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    96 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    94 Answers
    Features
    AuthoritasSemrush
    SEO
    Comparison of SEO features of Authoritas and Semrush
    Feature
    Authoritas
    6.8
    3 Ratings
    13% below category average
    Semrush
    7.9
    152 Ratings
    2% above category average
    Keyword analysis7.03 Ratings8.7152 Ratings
    Backlink management7.03 Ratings8.2145 Ratings
    SERP ranking tracking7.03 Ratings8.2148 Ratings
    Page grader7.02 Ratings7.0127 Ratings
    Competitive analysis8.02 Ratings8.6147 Ratings
    Site audit / diagnostics5.02 Ratings8.0148 Ratings
    Site recommendations5.02 Ratings7.3137 Ratings
    Task management8.02 Ratings7.090 Ratings
    SEO Channels
    Comparison of SEO Channels features of Authoritas and Semrush
    Feature
    Authoritas
    7.3
    1 Ratings
    4% below category average
    Semrush
    8.1
    138 Ratings
    6% above category average
    Local SEO7.01 Ratings8.3126 Ratings
    Social SEO9.01 Ratings8.0104 Ratings
    Mobile SEO7.01 Ratings7.7111 Ratings
    Global SEO6.01 Ratings8.3112 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Authoritas and Semrush
    Feature
    Authoritas
    7.0
    2 Ratings
    19% below category average
    Semrush
    8.7
    123 Ratings
    3% above category average
    Multi-domain support6.02 Ratings8.3113 Ratings
    Integration with web analytics tools8.02 Ratings9.0117 Ratings
    Best Alternatives
    AuthoritasSemrush
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AuthoritasSemrush
    Likelihood to Recommend
    7.0
    (3 ratings)
    8.8
    (152 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    8.0
    (1 ratings)
    7.7
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    AuthoritasSemrush
    Likelihood to Recommend
    Analytics SEO (t/a Authoritas)
    I think there are a lot of better tools out there, functionality and design-wise, as well as pricing. Authoritas is a simple tool and is suitable for small businesses. If you're a more prominent company, using more enterprise tools is best. This suffices if you're looking for a tool that gives you basic data on your site.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Analytics SEO (t/a Authoritas)
    • SERP
    • Keyword search intent (Is it a buying keyword research etc.)
    • Visibility i.e. how may clicks can they expect from the ranking positions.
    • Competition analysis unlimited!
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Analytics SEO (t/a Authoritas)
    • Crawling.
    • Brand Mentions.
    • Analysis Tools.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Analytics SEO (t/a Authoritas)
    It's a pretty simple dashboard. Simple UI/UX. It's not particularly fun and engaging compared to other tools out in the market, but it gets the job done. It's good for the basics only. This tool will fit your needs if you have multiple websites and or are an agency.
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Analytics SEO (t/a Authoritas)
    I prefer SE Ranking as it tracks mobile, and has a separate competition analysis that works on old domains whereas Authoritas the site has to be live to get any results. It depends on your requirements as an agency probably does not research as much as an affiliate marketer as example.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Analytics SEO (t/a Authoritas)
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Analytics SEO (t/a Authoritas)
    • Provides great capabilities for the price.
    • Awesome for SEO beginners.
    • Not amazing for SEO experts.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots