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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea LM

    Score5.9 out of 10
    N/ALyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    Aurea LMVbout
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea LMVbout
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Aurea LMVbout
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea List Manager and Vbout
    Feature
    Aurea List Manager
    7.4
    2 Ratings
    7% below category average
    Vbout
    8.6
    5 Ratings
    12% above category average
    WYSIWYG email editor7.02 Ratings8.35 Ratings
    Dynamic content6.22 Ratings8.35 Ratings
    Ability to test dynamic content6.22 Ratings8.35 Ratings
    Landing pages7.92 Ratings8.85 Ratings
    A/B testing10.01 Ratings10.04 Ratings
    Email deliverability reporting6.22 Ratings7.45 Ratings
    List management8.12 Ratings8.35 Ratings
    Triggered drip sequences8.01 Ratings10.04 Ratings
    Mobile optimization00 Ratings8.35 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea List Manager and Vbout
    Feature
    Aurea List Manager
    7.1
    2 Ratings
    8% below category average
    Vbout
    8.4
    5 Ratings
    14% above category average
    Dashboards7.12 Ratings7.75 Ratings
    Standard reports7.12 Ratings7.45 Ratings
    Custom reports7.12 Ratings10.04 Ratings
    Lead Management
    Comparison of Lead Management features of Aurea List Manager and Vbout
    Feature
    Aurea List Manager
    -
    Ratings
    Vbout
    9.7
    4 Ratings
    22% above category average
    Lead nurturing automation00 Ratings10.04 Ratings
    Lead scoring and grading00 Ratings10.04 Ratings
    Data quality management00 Ratings9.33 Ratings
    Automated sales alerts and tasks00 Ratings9.43 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Aurea List Manager and Vbout
    Feature
    Aurea List Manager
    -
    Ratings
    Vbout
    7.8
    5 Ratings
    5% above category average
    Calendaring00 Ratings7.75 Ratings
    Event/webinar marketing00 Ratings8.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Aurea List Manager and Vbout
    Feature
    Aurea List Manager
    -
    Ratings
    Vbout
    9.4
    4 Ratings
    22% above category average
    Social sharing and campaigns00 Ratings9.44 Ratings
    Social profile integration00 Ratings9.44 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Aurea List Manager and Vbout
    Feature
    Aurea List Manager
    -
    Ratings
    Vbout
    9.3
    5 Ratings
    22% above category average
    API00 Ratings9.34 Ratings
    Role-based workflow & approvals00 Ratings9.32 Ratings
    Customizability00 Ratings9.33 Ratings
    Integration with Salesforce.com00 Ratings10.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.32 Ratings
    Integration with SugarCRM00 Ratings9.32 Ratings
    Third-party software integrations00 Ratings8.83 Ratings
    Best Alternatives
    Aurea LMVbout
    Small Businesses
    Mad Mimi
    Score10 out of 10
    OneSignal
    Score8 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea LMVbout
    Likelihood to Recommend
    6.0
    (4 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    2.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Aurea LMVbout
    Likelihood to Recommend
    Aurea
    Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
    Read full review
    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
    Read full review
    Pros
    Aurea
    • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
    • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
    • Discussion Lists. There are numerous list setting to customize each list.
    Incentivized
    Read full review
    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    Aurea
    • Tech support is limited for standard users, especially during non business hours even for critical errors
    • Installation/upgrade is often complicated
    • Version releases are too frequent
    Incentivized
    Read full review
    Vbout.com
    • Since their team is so focused on being the best, they occasionally have small feature appearance issues
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
    Read full review
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
    Read full review
    Usability
    Aurea
    No answers on this topic
    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
    Read full review
    Support Rating
    Aurea
    I have not needed to utilize customer support during my use of Lyris LM.
    Read full review
    Vbout.com
    No answers on this topic
    Implementation Rating
    Aurea
    I was not part of the implementation process.
    Read full review
    Vbout.com
    No answers on this topic
    Alternatives Considered
    Aurea
    We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
    Read full review
    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
    • LM can do almost anything you need. it's complete.
    • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
    Incentivized
    Read full review
    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
    Read full review
    ScreenShots