Aurea List Manager vs. ReachMail

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.

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• Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
• Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
• Discussion Lists. There are numerous list setting to customize each list.

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• I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
• ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
• These folks know what they’re doing. I can’t speak highly enough about ReachMail.

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• Tech support is limited for standard users, especially during non business hours even for critical errors
• Installation/upgrade is often complicated
• Version releases are too frequent

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• There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
• It would save a lot of time if we had the ability to upload multiple images or assets at once.
• There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.

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We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals

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I have not needed to utilize customer support during my use of Lyris LM.

I was not part of the implementation process.

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team

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• Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
• LM can do almost anything you need. it's complete.
• ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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• None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info