Aurea List Manager vs. Brevo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Brevo
Score 8.6 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Pricing
Aurea List ManagerBrevo
Editions & Modules
No answers on this topic
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Aurea LMBrevo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
Aurea List ManagerBrevo
Features
Aurea List ManagerBrevo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
Ratings
7% below category average
Brevo
8.0
Ratings
1% above category average
WYSIWYG email editor7.00 Ratings6.40 Ratings
Dynamic content6.20 Ratings8.70 Ratings
Ability to test dynamic content6.20 Ratings8.80 Ratings
Landing pages7.90 Ratings6.00 Ratings
A/B testing10.00 Ratings6.50 Ratings
Email deliverability reporting6.20 Ratings9.40 Ratings
List management8.10 Ratings9.20 Ratings
Triggered drip sequences8.00 Ratings8.70 Ratings
Mobile optimization00 Ratings7.90 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
Ratings
8% below category average
Brevo
8.0
Ratings
4% above category average
Dashboards7.10 Ratings8.00 Ratings
Standard reports7.10 Ratings9.30 Ratings
Custom reports7.10 Ratings6.80 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Aurea List Manager
-
Ratings
Brevo
8.7
Ratings
8% above category average
Link Tracking00 Ratings8.70 Ratings
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Aurea List ManagerBrevo
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User Ratings
Aurea List ManagerBrevo
Likelihood to Recommend
6.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
2.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
8.3
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
5.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
5.0
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Aurea List ManagerBrevo
Likelihood to Recommend
It's a good fit for companies that have several departments that need separate mailing lists under the same domain. LM is an excellent Discussion List Medium: plenty of features (all open to customization), has searchable archives and easy for members to use. No drop and drag features, does not look up-to-date considering what it can do. Template creation can be a pain. It does do marketing, Unit Price, Quantity, Product/SKU#, Interest Stage and Interest Points. You can use a purchasing script or shopping cart application can then dynamically update these variables with information about the customer's purchase, which then is sent to LM However it takes some effort to set this up.
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Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
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Pros
  • You can create customized reports based on your needs for each mailing.
  • It handles Bounces great
  • Affordable, based on other options out there we have found Lyris to be more affordable in the long run.
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  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
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Cons
  • Interface, needs a modern look.
  • HTML Editor and built in templates. Would be nice if they added up to date templates for responsive design. It's easy to create a responsive design template but it has to be made in a different program, copied and pasted into the editor.
  • Ideally with API you can integrate LM with any other programs. Too many competing programs have this all ready done so the end user can use it immediately.
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  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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Likelihood to Renew
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
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Usability
No answers on this topic
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
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Reliability and Availability
No answers on this topic
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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Performance
No answers on this topic
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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Support Rating
I have not needed to utilize customer support during my use of Lyris LM.
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These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Implementation Rating
I was not part of the implementation process.
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If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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Alternatives Considered
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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On the outbound campaign side, Brevo is pretty no-frills, but it's more than good enough if you want to be out of the Intuit ecosystem and don't want to fuss with Constant Contact's legacy vibe. Brevo is superlative email with marketing tacked on rather than vice versa. If you don't need a lot of marketing support, they're a fine option.
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Scalability
No answers on this topic
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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Return on Investment
  • Improved large communications
  • Improved speed of communication
  • Improved ease of communication
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  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins