AtomicWriter vs. Ion, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Pricing
AtomicWriterIon, by Rock Content
Editions & Modules
No answers on this topic
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
AtomicWriterIon, by Rock Content
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$5,500 per customer
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
AtomicWriterIon, by Rock Content
Features
AtomicWriterIon, by Rock Content
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
22% above category average
Ion, by Rock Content
7.5
Ratings
7% below category average
Ideation10.00 Ratings10.00 Ratings
Approval workflows10.00 Ratings00 Ratings
Content collaboration10.00 Ratings5.00 Ratings
Content calendar10.00 Ratings00 Ratings
Network for content licensing/production10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
15% above category average
Ion, by Rock Content
8.7
Ratings
7% above category average
Content hub10.00 Ratings10.00 Ratings
Forms / Gated content10.00 Ratings10.00 Ratings
Embedded CTAs10.00 Ratings10.00 Ratings
Content distribution9.00 Ratings8.00 Ratings
Content automation8.00 Ratings6.00 Ratings
Content promotion00 Ratings8.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
4% above category average
Ion, by Rock Content
8.5
Ratings
8% above category average
Audience profiling and targeting7.00 Ratings6.00 Ratings
Closed-loop tracking and reporting9.00 Ratings8.00 Ratings
Content performance analytics8.00 Ratings10.00 Ratings
Campaign optimization dashboard9.00 Ratings10.00 Ratings
Competitive analytics8.00 Ratings00 Ratings
User Ratings
AtomicWriterIon, by Rock Content
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
7.4
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
AtomicWriterIon, by Rock Content
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
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I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
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Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
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  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
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Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
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  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
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Likelihood to Renew
No answers on this topic
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
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Usability
No answers on this topic
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Performance
No answers on this topic
Sometimes the editor can be a little slow.
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Support Rating
No answers on this topic
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
No answers on this topic
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
No answers on this topic
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Alternatives Considered
No answers on this topic
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
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Scalability
No answers on this topic
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Return on Investment
  • Nothing at all
  • -
  • -
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  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
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ScreenShots

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.