AtomicWriter vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
AtomicWriterPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AtomicWriterPercolate, now part of Seismic
Features
AtomicWriterPercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
22% above category average
Percolate, now part of Seismic
8.6
Ratings
7% above category average
Ideation10.00 Ratings8.60 Ratings
Approval workflows10.00 Ratings8.60 Ratings
Content collaboration10.00 Ratings8.10 Ratings
Content calendar10.00 Ratings8.50 Ratings
Network for content licensing/production10.00 Ratings9.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
15% above category average
Percolate, now part of Seismic
8.4
Ratings
4% above category average
Content hub10.00 Ratings7.60 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution9.00 Ratings8.60 Ratings
Content automation8.00 Ratings8.50 Ratings
Content promotion00 Ratings9.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
4% above category average
Percolate, now part of Seismic
9.4
Ratings
18% above category average
Audience profiling and targeting7.00 Ratings00 Ratings
Closed-loop tracking and reporting9.00 Ratings9.10 Ratings
Content performance analytics8.00 Ratings10.00 Ratings
Campaign optimization dashboard9.00 Ratings9.10 Ratings
Competitive analytics8.00 Ratings00 Ratings
User Ratings
AtomicWriterPercolate, now part of Seismic
Likelihood to Recommend
10.0
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
AtomicWriterPercolate, now part of Seismic
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
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Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
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  • You can schedule all the planning done for each social network, with the date and time you want to publish, without any inconvenience.
  • It has many templates of campaigns and content for social networks, which facilitates the work and the workload of designers and community managers.
  • The management of the marketing campaign is very efficient, as it monitors the progress, performance, and progress of the campaign also presents a complete statistical report that helps to improve the plans and strategies used.
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Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
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  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
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Likelihood to Renew
No answers on this topic
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
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Implementation Rating
No answers on this topic
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
No answers on this topic
Three major areas separate Percolate from the competition in my POV:
  • They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or component comes at a cost and does not automatically update your license. Percolate has a different approach. If it is an update and it is good for the platform, you should get it. Therefore, they update the tool OFTEN and always evolving the functionality.
  • Which leads to my next point, Percolate wants to build the best-in-class social content management tool, period. Therefore, they are not chasing ways to upcharge you with new functions and modules. They focus on their core product and make it better and better.
  • Lastly, the pricing is simple and easy to understand. The cost is the cost.. no hidden details. Good luck getting that transparency with platforms like Sprinklr or Radian6.
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Return on Investment
  • Nothing at all
  • -
  • -
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  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar