AtomicWriter vs. DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
DemandScience
Score 9.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Pricing
AtomicWriterDemandScience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterDemandScience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AtomicWriterDemandScience
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
22% above category average
DemandScience
-
Ratings
Ideation10.00 Ratings00 Ratings
Approval workflows10.00 Ratings00 Ratings
Content collaboration10.00 Ratings00 Ratings
Content calendar10.00 Ratings00 Ratings
Network for content licensing/production10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
15% above category average
DemandScience
-
Ratings
Content hub10.00 Ratings00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution9.00 Ratings00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
4% above category average
DemandScience
7.8
Ratings
1% below category average
Audience profiling and targeting7.00 Ratings8.60 Ratings
Closed-loop tracking and reporting9.00 Ratings00 Ratings
Content performance analytics8.00 Ratings7.60 Ratings
Campaign optimization dashboard9.00 Ratings7.20 Ratings
Competitive analytics8.00 Ratings00 Ratings
User Ratings
AtomicWriterDemandScience
Likelihood to Recommend
10.0
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(0 ratings)
Usability
-
(0 ratings)
6.9
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
Implementation Rating
-
(0 ratings)
1.5
(0 ratings)
User Testimonials
AtomicWriterDemandScience
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
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DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
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Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
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  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
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Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
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  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
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Likelihood to Renew
No answers on this topic
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.
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Usability
No answers on this topic
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Support Rating
No answers on this topic
The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
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Implementation Rating
No answers on this topic
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Alternatives Considered
No answers on this topic
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
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Return on Investment
  • Nothing at all
  • -
  • -
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  • Delivered quality leads that had engaged with our top of funnel content
  • Added quality contacts to our marketing database
  • Cost per lead slightly higher than some other vendors
  • Quick to set up, launch and deliver the campaign once everything in place
  • Excellent account management and named-person support
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ScreenShots