AtomicWriter vs. CoSchedule Marketing Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Pricing
AtomicWriterCoSchedule Marketing Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterCoSchedule Marketing Suite
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AtomicWriterCoSchedule Marketing Suite
Features
AtomicWriterCoSchedule Marketing Suite
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
22% above category average
CoSchedule Marketing Suite
7.3
Ratings
10% below category average
Ideation10.00 Ratings5.00 Ratings
Approval workflows10.00 Ratings00 Ratings
Content collaboration10.00 Ratings7.00 Ratings
Content calendar10.00 Ratings10.00 Ratings
Network for content licensing/production10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
15% above category average
CoSchedule Marketing Suite
10.0
Ratings
21% above category average
Content hub10.00 Ratings00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution9.00 Ratings10.00 Ratings
Content automation8.00 Ratings10.00 Ratings
Content promotion00 Ratings10.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
4% above category average
CoSchedule Marketing Suite
10.0
Ratings
24% above category average
Audience profiling and targeting7.00 Ratings00 Ratings
Closed-loop tracking and reporting9.00 Ratings10.00 Ratings
Content performance analytics8.00 Ratings10.00 Ratings
Campaign optimization dashboard9.00 Ratings00 Ratings
Competitive analytics8.00 Ratings00 Ratings
User Ratings
AtomicWriterCoSchedule Marketing Suite
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
AtomicWriterCoSchedule Marketing Suite
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
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CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.
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Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
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  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
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  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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Usability
No answers on this topic
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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Support Rating
No answers on this topic
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Alternatives Considered
No answers on this topic
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.
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Return on Investment
  • Nothing at all
  • -
  • -
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  • Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
  • We are producing more content, faster.
  • We are more aware of what everyone else in the department is working on.
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.