Chartio (discontinued) vs. Looker Studio

This product is well suited for end users that don't want to get too in depth with reporting. The interface is simple and the default filter options are sufficient for a general report.
Example: Total Sum of Net Sales for all products sold in X State between dates X and X. If the need is for a more complex query, then there is the Custom Query option. This would be something that an administrator would have to police as having users writing their own queries could get really messy really fast.
I suppose the key questions to ask would be:
Do you need a product that will... display all relevant charts/reports in one consistent place? ... be simple for an end user to navigate? ...be web-based and remotely accessed?

Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.

Incentivized

• Constantly updating: many of the BI tools we looked at were slow to iterate on their product. This was a main selling point for us.
• Ease of Use: We have many users that are new to BIs tools and database management in general. BI software as a whole has a pretty steep learning curve for most people, but Chartio does a good job of making things easier all around.
• Database Support: It seems as though every department insists on storing their information using different databases. Chartio had support for everyone one we needed which was very helpful.

Incentivized

• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

Incentivized

• The sharing is descent but is a bit lacking. You can embed charts but they're not as nice as when displayed on Chartio dashboards.
• The pricing model is very competitive, but just to offer embedding puts you in a very high tier.
• They need a better pricing model for adding users. User licensing is a bit expensive.

Incentivized

• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

It has become a core part of the business in terms of identifying the health of our network. If we grow and there are certain things that might not fit well with Chartio (e.g. we'd want to store snapshots of every single day's dash instead of seeing realtime data), it might make sense to move some of the data analysis tool in-house if resources are available.

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

I really like using Chartio. I use it on a daily basis for pulling data from different sources and combining data (the explore tab was a great idea for this use). I think I would give it 8/10 because there needs to be more documentation or maybe blog posts about things people are doing with it. I only have my own ideas about what to do /how to graph things. I know there are some articles, but it would be awesome to have a section on the neat dashboards people are building or how they show data in different ways. Another complaint is how much time it takes to load. I know our databases aren't set up precisely for Chartio and I have been creating data stores. But the data stores have so many more limitations that adds a whole new layer of frustration. Love the product, keep up the good work and the fast fixes.

It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

I use self learning materials. Pretty helpful. I find myself having to go back to the "drilldown" instructions though, and have a hard time finding hidden variables on a dashboard, so perhaps there is room for intuitive improvements (or maybe I'm just being lazy)

Again, Chartio provides the best multi-user presentation ability for us. Other tools are great for slicing and dicing the data, but at the end, you still have to spend time trying to find a way to present it. Chartio has that built in.

Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.

Incentivized

Chartio has worked well as our datawarehouse has rapidly expanded, and the usability/performance hasn't seemed to have suffered. What we haven't yet realized is additional savings from additional users. We have some dashboard needs for users who truly just view of a few charts, and the licensing structure hasn't yet been structured in a way that would support that type of approach...having 50 "core" licenses, and then potentially several hundred view only licenses for partners that would use the application infrequently.

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized