Ataccama ONE vs. ZoomInfo Operations

After evaluating many of the leading data governance/management tools in the industry, Ataccama ONE quickly became a front-runner for our firm's needs and requirements. I particularly like how Ataccama focuses on investing a portion of its revenue on user-suggested enhancements - they truly want to grow with their clients, which is what we were looking for.

The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.

Incentivized

• It is one of the leading data quality tools in the industry, in our opinion.
• Offers free data profiling.
• Integrates with other tools for complete end-to-end lineage.

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• Performance in loading
• Reduction of pop-up messages

Incentivized

• Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
• Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
• Limits in sharing lists, queries, and tags between users under the same account.

Incentivized

Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Incentivized

One of the key factors in our choice to onboard Ataccama was its usability - general end users have everything at their fingertips, it is not difficult for IT developers to setup the tool, and it has been an overall pleasure.

Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.

Incentivized

No problems

Incentivized

Had very good experience when using it

Incentivized

Support has been excellent to date - very user friendly and knowledgeable to help support our needs and issues as they arise.

Quick response and quick resolution.

Incentivized

It was helpful

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Ataccama ONE is a designated tool for Data quality monitoring. Supports end to end. Quite easy to deploy. Alteryx is more about coding or almost as complicated while Ataccama ONE is a bit easier to use. Different interfaces. Many views automatically available for data sets in Ataccama ONE. Output is vizualized in the tool. While more data transformation is required in Alteryx.

Incentivized

I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.

Incentivized

Hasn’t experienced any issues to doubt reliability

Incentivized

• Less data inconsistencies in the system enable processes to run smoother without interruptions

Incentivized

• The rate we close prospects run through Zoom products is up 10% on average
• The time to close a prospect has been reduced by one calendar week (about 5%)
• The time spent reviewing prospects has shrunk from 1-2 hours a week to 5-10 minutes which is HUGE.