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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Astonish Email

    Score9.9 out of 10
    N/AAstonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to connect via social networks, and some automation (opt-out) and personalization as well. Copy and pasting contacts and mobile-accessible emails are both touted as being easily managed. This lean program is…N/A

    Mad Mimi

    Score10 out of 10
    N/AMad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

    $10

    per month

    Pricing
    Astonish EmailMad Mimi
    Editions & Modules
    No answers on this topic
    Basic
    $10.00
    per month
    Pro
    $42.00
    per month
    Silver
    $199.00
    per month
    Gold
    $1049.00
    per month
    Offerings
    Pricing Offerings
    Astonish EmailMad Mimi
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Astonish EmailMad Mimi
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Astonish Email and Mad Mimi
    Feature
    Astonish Email
    -
    Ratings
    Mad Mimi
    8.2
    9 Ratings
    3% above category average
    WYSIWYG email editor00 Ratings9.98 Ratings
    Dynamic content00 Ratings7.06 Ratings
    Ability to test dynamic content00 Ratings5.06 Ratings
    Landing pages00 Ratings8.05 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings7.07 Ratings
    Email deliverability reporting00 Ratings9.09 Ratings
    List management00 Ratings10.09 Ratings
    Triggered drip sequences00 Ratings8.15 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Astonish Email and Mad Mimi
    Feature
    Astonish Email
    -
    Ratings
    Mad Mimi
    10.0
    8 Ratings
    26% above category average
    Dashboards00 Ratings10.07 Ratings
    Standard reports00 Ratings10.08 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Astonish Email and Mad Mimi
    Feature
    Astonish Email
    -
    Ratings
    Mad Mimi
    7.7
    1 Ratings
    4% below category average
    Link Tracking00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings6.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    Astonish EmailMad Mimi
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Sitecore Send
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Astonish EmailMad Mimi
    Likelihood to Recommend
    -
    (0 ratings)
    9.9
    (13 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Astonish EmailMad Mimi
    Likelihood to Recommend
    Astonish Email
    No answers on this topic
    GoDaddy
    Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
    Incentivized
    Read full review
    Pros
    Astonish Email
    No answers on this topic
    GoDaddy
    • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
    • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
    • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
    • You can segment your list into as many groups as you like, which makes for more effective email marketing.
    Incentivized
    Read full review
    Cons
    Astonish Email
    No answers on this topic
    GoDaddy
    • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
    • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
    • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
    Read full review
    Likelihood to Renew
    Astonish Email
    No answers on this topic
    GoDaddy
    Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
    Read full review
    Usability
    Astonish Email
    No answers on this topic
    GoDaddy
    I find it very easy to use just like my colleagues too. The learning curve is straight forward.
    Incentivized
    Read full review
    Support Rating
    Astonish Email
    No answers on this topic
    GoDaddy
    My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
    Incentivized
    Read full review
    Alternatives Considered
    Astonish Email
    No answers on this topic
    GoDaddy
    Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
    Incentivized
    Read full review
    Return on Investment
    Astonish Email
    No answers on this topic
    GoDaddy
    • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
    • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
    • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
    Incentivized
    Read full review
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