AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.
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Google Surveys
Score 7.5 out of 10
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Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
AskNicely
Google Surveys
Editions & Modules
No answers on this topic
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
AskNicely
Google Surveys
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
AskNicely
Google Surveys
Features
AskNicely
Google Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
Ratings
3% above category average
Google Surveys
6.3
Ratings
23% below category average
Survey templates
8.50 Ratings
6.60 Ratings
Themes
7.90 Ratings
6.00 Ratings
Custom logo/branding
8.30 Ratings
6.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
Ratings
2% above category average
Google Surveys
5.4
Ratings
45% below category average
Changes to live survey
8.80 Ratings
7.00 Ratings
Question design help
8.70 Ratings
4.50 Ratings
Multiple question types
8.50 Ratings
4.70 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
Ratings
4% below category average
Google Surveys
4.3
Ratings
63% below category average
Survey logic flexibility
7.90 Ratings
4.30 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
Ratings
3% above category average
Google Surveys
5.6
Ratings
37% below category average
Response tracking
8.90 Ratings
5.50 Ratings
Data export
8.50 Ratings
5.50 Ratings
Standard reports
8.30 Ratings
6.20 Ratings
Custom reports
7.90 Ratings
4.50 Ratings
Analytics
8.40 Ratings
6.30 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
Ratings
1% above category average
Google Surveys
7.2
Ratings
19% below category average
Access controls
8.90 Ratings
7.20 Ratings
Compliance
8.70 Ratings
7.20 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
I do appreciate the ease of use and connection Google Surveys has with other Google products - that's a huge plus. While I'm a fairly digitally-minded user, some of our users are not, so that becomes a challenge if you want them to see the Data Studio reports or be able to print something for them. But if you're completely digital, gaining insight from the reports is very valuable. We've mostly used Google Surveys to generate answers to questions we have on how things are running or to collect information from our users/members/students on how they "feel" about particular topics, situations, or their work, in general. For that, it's been a breeze. But we're finding for more specific surveys that may have decision trees associated with the answers (if they answer "this" then send them to "that") we work more with Qualtrics. But you can't beat the price of Google Surveys when you can begin one for $50.
The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
Google Surveys has a world-class support team. If you have any questions you can reach out to support and gain additional insight on how the product can meet your needs. As part of Google, the support team is very reliable. Our team has not had any issues reaching support and having a quick resolution turnaround.
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. paid advertisements.
The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.