AskNicely vs. Cognito Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Cognito Forms
Score 9.2 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$0
1 user
Pricing
AskNicelyCognito Forms
Editions & Modules
No answers on this topic
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Offerings
Pricing Offerings
AskNicelyCognito Forms
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AskNicelyCognito Forms
Features
AskNicelyCognito Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
Ratings
3% above category average
Cognito Forms
8.3
Ratings
4% above category average
Survey templates8.50 Ratings8.50 Ratings
Themes7.90 Ratings7.00 Ratings
Custom logo/branding8.30 Ratings9.50 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
Ratings
2% above category average
Cognito Forms
8.7
Ratings
2% above category average
Changes to live survey8.80 Ratings8.50 Ratings
Question design help8.70 Ratings8.50 Ratings
Multiple question types8.50 Ratings9.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
Ratings
4% below category average
Cognito Forms
9.5
Ratings
14% above category average
Survey logic flexibility7.90 Ratings9.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
Ratings
3% above category average
Cognito Forms
9.5
Ratings
15% above category average
Response tracking8.90 Ratings9.00 Ratings
Data export8.50 Ratings9.50 Ratings
Standard reports8.30 Ratings10.00 Ratings
Custom reports7.90 Ratings9.50 Ratings
Analytics8.40 Ratings9.50 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
Ratings
1% above category average
Cognito Forms
9.8
Ratings
12% above category average
Access controls8.90 Ratings9.50 Ratings
Compliance8.70 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
Ratings
2% above category average
Cognito Forms
9.3
Ratings
13% above category average
Vendor-offered crowdsourcing8.10 Ratings9.50 Ratings
Respondent restrictions8.60 Ratings9.00 Ratings
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User Ratings
AskNicelyCognito Forms
Likelihood to Recommend
8.9
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
8.5
(0 ratings)
User Testimonials
AskNicelyCognito Forms
Likelihood to Recommend
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
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It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Pros
  • The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
  • The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
  • The system is very easy to use and intuitive.
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  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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Cons
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
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  • We have families of forms with a mix of unique parts and common functionality. Cognito has no ability to copy a field or a section (set of fields) between forms. If you need to update the common functionality, you have to do it separately for each affected form.
  • It seems that the (large and impressive) functionality has outgrown the capabilities provided to manage sets of complex forms that exploit this functionality - such as copying and pasting between forms or being able to define a section in one place and have it appear in many forms (#include)
  • The documentation is incomplete - often have to discover how things work by trial and error
  • A spell checker for content would be nice!
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Usability
No answers on this topic
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Support Rating
No answers on this topic
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Alternatives Considered
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
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I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Return on Investment
  • The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
  • The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
  • Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.
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  • We have used Cognito Forms in place of having to purchase a specific platform or software for Employee Engagement
  • We have used Cognito Forms for great surveys and found the reporting pretty good too
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ScreenShots