Apteco Marketing Suite vs. Blueshift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apteco Marketing Suite
Score 6.1 out of 10
N/A
Apteco is a privately owned software development business headquartered in Warwick, specializing in marketing data analysis and multi-channel campaign management solutions. Their software aims to enable businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels.
$418
per month Apteco Orbit™ & Apteco FastStats®
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.N/A
Pricing
Apteco Marketing SuiteBlueshift
Editions & Modules
Analyse bundle
£418
per month Apteco Orbit™ & Apteco FastStats®
Campaign bundle
£710
per month Apteco Orbit™ & Apteco PeopleStage™
Analyse and Campaign
£2,986
per month
Predict and Orchestrate
£5,865
per month
No answers on this topic
Offerings
Pricing Offerings
Apteco Marketing SuiteBlueshift
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Apteco Marketing SuiteBlueshift
Best Alternatives
Apteco Marketing SuiteBlueshift
Small Businesses
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Score 9.0 out of 10
Medium-sized Companies
The Trade Desk
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Score 9.0 out of 10
The Trade Desk
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Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.8 out of 10
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Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apteco Marketing SuiteBlueshift
Likelihood to Recommend
-
(0 ratings)
7.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Apteco Marketing SuiteBlueshift
Likelihood to Recommend
No answers on this topic
Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
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Pros
No answers on this topic
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
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Cons
No answers on this topic
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Likelihood to Renew
No answers on this topic
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Alternatives Considered
No answers on this topic
Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.
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Return on Investment
No answers on this topic
  • Better ROI with more precise targeting
  • More adapted to pressure
  • Long to put in place however so it's taking time so we've potentially lost potential customers
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ScreenShots

Blueshift Screenshots

Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences