AppTweak vs. Kochava

Well suited:

• little to no experience doing ASO
• looking for a budget friendly solution app
• need to increase traffic to your mobile apps and products

Not that well suited:

• large companies who are looking for VERY a detailed break down of how their products are performing
• non tech savvy companies

Incentivized

Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department.
Kochava is a handy marketing tool for running mobile app campaigns and analyzing data.
Kochava assists employees in completing their demanding duties while also ensuring the security of business data.

Incentivized

• Keyword ranking
• Keyword research
• Monitor performance
• Keyword analysis

Incentivized

• Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
• Attribution of channels basis last click, first click etc.
• Analytics, Insights, user CAC and LTV etc.

Incentivized

• more details on ad intelligence
• wish it had more integrations with other tools
• loading time can be laggy
• some inconsistency in app store reviews

Incentivized

• Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

Incentivized

Not user friendly, poor reporting.

Incentivized

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Incentivized

I prefer AppTweak with simple UI and accurate estimates for keywords, and easy navigation, and it fulfills all my expectations.

Incentivized

It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.

Incentivized

• Competitor keyword research and overall analysis.
• Great capability for working on your keywords.
• It helps in app's organic performance.
• Our data is also tracked by competitors using this tool.
• Pricing of the tool can be worked upon as its costly.

Incentivized

• We have had issues with quality due to the poor reporting
• Lost several opportunities based on lack of visibility
• not user friendly dashboard, and therefore harder to use than other common platforms

Incentivized