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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apptivo

    Score8.1 out of 10
    N/AApptivo provides small and medium sized businesses with applications that include CRM, project management and invoicing solutions.

    $10

    Per User per Month

    Zendesk Sell

    Score8.8 out of 10
    N/AZendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…

    $19

    per seat/month billed annually

    Pricing
    ApptivoZendesk Sell
    Editions & Modules
    Premium
    $10
    Per User per Month
    Ultimate
    $25
    Per User per Month
    Starter
    Free
    Per User per Month
    Enterprise
    N/A
    Sell Team
    $19.00
    per seat/month billed annually
    Reach prospecting enrichment add-on (requires a Sell Subscription)
    $27.00
    Per User Per Month (billed annually)
    Sell Professional
    $49.00
    per seat/month billed annually
    Sell Enterprise
    $99.00
    per seat/month billed annually
    Sell Elite
    $199.00
    per seat/month billed annually
    Offerings
    Pricing Offerings
    ApptivoZendesk Sell
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ApptivoZendesk Sell
    Sales Force Automation
    Comparison of Sales Force Automation features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    7.7
    4 Ratings
    0% below category average
    Zendesk Sell
    6.6
    15 Ratings
    15% below category average
    Customer data management / contact management10.04 Ratings8.914 Ratings
    Workflow management6.82 Ratings6.115 Ratings
    Territory management4.51 Ratings4.98 Ratings
    Opportunity management10.03 Ratings7.913 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.14 Ratings6.915 Ratings
    Contract management10.02 Ratings5.410 Ratings
    Quote & order management7.43 Ratings3.97 Ratings
    Interaction tracking1.81 Ratings7.915 Ratings
    Channel / partner relationship management9.13 Ratings7.811 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    9.7
    4 Ratings
    25% above category average
    Zendesk Sell
    9.0
    12 Ratings
    18% above category average
    Case management9.14 Ratings9.07 Ratings
    Call center management10.02 Ratings9.08 Ratings
    Help desk management10.03 Ratings9.011 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    10.0
    3 Ratings
    28% above category average
    Zendesk Sell
    6.9
    12 Ratings
    9% below category average
    Lead management10.03 Ratings6.012 Ratings
    Email marketing10.03 Ratings7.89 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    8.9
    4 Ratings
    16% above category average
    Zendesk Sell
    5.3
    13 Ratings
    36% below category average
    Task management8.34 Ratings8.013 Ratings
    Billing and invoicing management9.13 Ratings1.05 Ratings
    Reporting9.14 Ratings7.013 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    10.0
    2 Ratings
    28% above category average
    Zendesk Sell
    8.2
    15 Ratings
    8% above category average
    Forecasting10.02 Ratings7.812 Ratings
    Pipeline visualization10.02 Ratings7.914 Ratings
    Customizable reports10.02 Ratings9.014 Ratings
    Customization
    Comparison of Customization features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    7.2
    3 Ratings
    4% below category average
    Zendesk Sell
    4.2
    15 Ratings
    56% below category average
    Custom fields5.73 Ratings7.815 Ratings
    Custom objects6.63 Ratings4.910 Ratings
    API for custom integration9.12 Ratings3.08 Ratings
    Scripting environment00 Ratings1.16 Ratings
    Security
    Comparison of Security features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    10.0
    4 Ratings
    18% above category average
    Zendesk Sell
    9.5
    14 Ratings
    13% above category average
    Single sign-on capability10.04 Ratings9.912 Ratings
    Role-based user permissions10.04 Ratings9.011 Ratings
    Platform
    Comparison of Platform features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    7.9
    4 Ratings
    7% above category average
    Zendesk Sell
    8.0
    13 Ratings
    9% above category average
    Mobile access7.94 Ratings8.013 Ratings
    Social CRM
    Comparison of Social CRM features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    -
    Ratings
    Zendesk Sell
    4.0
    5 Ratings
    59% below category average
    Social data00 Ratings1.04 Ratings
    Social engagement00 Ratings6.95 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Apptivo and Zendesk Sell
    Feature
    Apptivo
    -
    Ratings
    Zendesk Sell
    5.4
    7 Ratings
    30% below category average
    Marketing automation00 Ratings9.87 Ratings
    Compensation management00 Ratings1.03 Ratings
    Best Alternatives
    ApptivoZendesk Sell
    Small Businesses
    Salesflare
    Score6 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    Zendesk Sell
    Score8.8 out of 10
    Pipeliner CRM
    Score8.7 out of 10
    Enterprises
    Daylite
    Score7.6 out of 10
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ApptivoZendesk Sell
    Likelihood to Recommend
    10.0
    (4 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (2 ratings)
    Usability
    9.1
    (3 ratings)
    8.9
    (4 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.1
    (2 ratings)
    8.8
    (4 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    3.6
    (1 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ApptivoZendesk Sell
    Likelihood to Recommend
    Apptivo Inc
    I would absolutely recommend Apptivo! We have used Apptivo for years, and we wouldn't consider another platform to keep all of our contacts together in one place. It's easy to export certain lists for certain mailings and to add/remove new contacts and move things around as needed over time. There's freedom to adding new contacts and the pricing is phenomenal
    Incentivized
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    Zendesk
    Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
    Incentivized
    Read full review
    Pros
    Apptivo Inc
    • Built in support for new users.
    • Basic crm works...just dont expect it do anything well beyond the basic.
    • Price.
    • Google Apps integration is better than a lot of the competition who charge and anwful lot more.
    • They are open to and try adapt quickly based on customer feedback.
    Read full review
    Zendesk
    • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
    • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
    • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
    • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
    Incentivized
    Read full review
    Cons
    Apptivo Inc
    • Dashboard and interface subsections are a bit clunky re: functionality.
    • Built-in email client isn't always a feasible option for efficiency (signatures are different, contacts don't always update accordingly).
    • Consistency and integration between apps is not always optimal.
    Incentivized
    Read full review
    Zendesk
    • There was no ability to add prospects from a company domain or email to auto-fill any data.
    • You had to type in all of the data you gathered about that prospect.
    • The default only gave you two phone numbers for the company, too few.
    Incentivized
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    Likelihood to Renew
    Apptivo Inc
    No answers on this topic
    Zendesk
    The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
    Incentivized
    Read full review
    Usability
    Apptivo Inc
    Without a doubt, the best thing about Apptivo is that it has become a perfect internal and external communication platform. This platform will allow you to know who is taking care of certain tasks with clients and control all projects with your clients. With very affordable plans for your pocket, it has a free version for up to 3 users. It far surpasses quite a few CRMs in the same category. Apptivo CRM allows you to customize many details and work with it does not consume time or resources. You are faced with a very comfortable software to use, simple and well designed.
    Incentivized
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    Zendesk
    I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
    Incentivized
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    Reliability and Availability
    Apptivo Inc
    No answers on this topic
    Zendesk
    Always available and easy connection from Zendesk Support
    Incentivized
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    Performance
    Apptivo Inc
    No answers on this topic
    Zendesk
    Never any latency issues
    Incentivized
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    Support Rating
    Apptivo Inc
    Apptivo is always quick to respond whenever we have had a problem over out time of using the program. The customer service reps are always very polite and professional in their responses and are very knowledgeable! I have never gone to them with a problem that they don't do everything in their power to help solve, and most times they have (abbreviating states is the only issue we weren't able to solve).
    Incentivized
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    Zendesk
    Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
    Incentivized
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    Online Training
    Apptivo Inc
    No answers on this topic
    Zendesk
    This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
    Incentivized
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    Implementation Rating
    Apptivo Inc
    If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
    Read full review
    Zendesk
    Simple, and straight forward.
    Incentivized
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    Alternatives Considered
    Apptivo Inc
    The price was right for what we needed to use Apptivo for (the CRM and the contact management/project management models). And, we needed something basic and easy to implement so we could get up and running with little down time. The other systems we evaluated didn't seem to have the exact pricing and features/functionality we were looking for so we made the determination that Apptivo would be the best fit.
    Incentivized
    Read full review
    Zendesk
    Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
    Read full review
    Scalability
    Apptivo Inc
    No answers on this topic
    Zendesk
    Always on, always available.
    Incentivized
    Read full review
    Return on Investment
    Apptivo Inc
    • It allows me to get a vision of what is happening with the business
    • control sales, marketing and customer service processes from a single point
    • facilitates administrative tasks
    Incentivized
    Read full review
    Zendesk
    • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
    • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
    Incentivized
    Read full review
    ScreenShots

    Apptivo Screenshots

    Screenshot of Customize each app by dragging and dropping each attributeScreenshot of Project management gantt chartScreenshot of Convert a lead into a contact, customer, and/or opportunity