Apptivo provides small and medium sized businesses with applications that include CRM, project management and invoicing solutions.
$10
Per User per Month
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Pricing
Apptivo
Kustomer
Editions & Modules
Premium
$10
Per User per Month
Ultimate
$25
Per User per Month
Starter
Free
Per User per Month
Enterprise
N/A
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Offerings
Pricing Offerings
Apptivo
Kustomer
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
All plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
Apptivo
Kustomer
Features
Apptivo
Kustomer
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Apptivo
7.7
Ratings
0% below category average
Kustomer
-
Ratings
Customer data management / contact management
10.00 Ratings
00 Ratings
Workflow management
6.80 Ratings
00 Ratings
Territory management
4.50 Ratings
00 Ratings
Opportunity management
10.00 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
9.10 Ratings
00 Ratings
Contract management
10.00 Ratings
00 Ratings
Quote & order management
7.40 Ratings
00 Ratings
Interaction tracking
1.80 Ratings
00 Ratings
Channel / partner relationship management
9.10 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Apptivo
9.7
Ratings
25% above category average
Kustomer
-
Ratings
Case management
9.10 Ratings
00 Ratings
Call center management
10.00 Ratings
00 Ratings
Help desk management
10.00 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Apptivo
10.0
Ratings
27% above category average
Kustomer
-
Ratings
Lead management
10.00 Ratings
00 Ratings
Email marketing
10.00 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Apptivo
8.9
Ratings
16% above category average
Kustomer
-
Ratings
Task management
8.30 Ratings
00 Ratings
Billing and invoicing management
9.10 Ratings
00 Ratings
Reporting
9.10 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Apptivo
10.0
Ratings
28% above category average
Kustomer
-
Ratings
Forecasting
10.00 Ratings
00 Ratings
Pipeline visualization
10.00 Ratings
00 Ratings
Customizable reports
10.00 Ratings
00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Apptivo
7.2
Ratings
4% below category average
Kustomer
-
Ratings
Custom fields
5.70 Ratings
00 Ratings
Custom objects
6.60 Ratings
00 Ratings
API for custom integration
9.10 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Apptivo
10.0
Ratings
18% above category average
Kustomer
-
Ratings
Single sign-on capability
10.00 Ratings
00 Ratings
Role-based user permissions
10.00 Ratings
00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Apptivo
7.9
Ratings
7% above category average
Kustomer
-
Ratings
Mobile access
7.90 Ratings
00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Apptivo
-
Ratings
Kustomer
8.1
Ratings
1% above category average
Organize and prioritize service tickets
00 Ratings
8.00 Ratings
Expert directory
00 Ratings
8.30 Ratings
Subscription-based notifications
00 Ratings
8.50 Ratings
ITSM collaboration and documentation
00 Ratings
8.00 Ratings
Ticket creation and submission
00 Ratings
8.00 Ratings
Ticket response
00 Ratings
8.00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Apptivo
-
Ratings
Kustomer
8.5
Ratings
8% above category average
External knowledge base
00 Ratings
8.00 Ratings
Internal knowledge base
00 Ratings
9.00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
If you need a CRM system to help manage projects, this is a great option. Some of the other apps we didn't use such as accounting, etc. Because we only needed a basic system, we chose Apptivo. Also, because the price was right. Also if you need immediate support, Apptivo is great! If it's complicated though, it did get a bit challenging.
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Homescreen claims to be the center of the application however the sub sections are mostly flawed or do not function as one would expect.
The built in email client kinda works but depending on which section of the app you are in the default font will be different from your signature. Also you cannot add a cell phone to staff signatures. I asked about this for months. It was never fixed. When will CRM companies learn that email is STILL the center of many business. It is unacceptable to have different fonts in the same mail and signatures that change from client to client.
They frequently messed up our contact data.
Multi currency exists on invoices but not on other apps.
Fragmentation with their apps....some apps are still on version 3 some on 4 and some on version 5. This means you are forced to deal with 2 or more different user interfaces within the same app.
No consistency between the apps.
Often there is little or no integration between the apps inside Apptivo.
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
Without a doubt, the best thing about Apptivo is that it has become a perfect internal and external communication platform. This platform will allow you to know who is taking care of certain tasks with clients and control all projects with your clients. With very affordable plans for your pocket, it has a free version for up to 3 users. It far surpasses quite a few CRMs in the same category. Apptivo CRM allows you to customize many details and work with it does not consume time or resources. You are faced with a very comfortable software to use, simple and well designed.
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Apptivo is always quick to respond whenever we have had a problem over out time of using the program. The customer service reps are always very polite and professional in their responses and are very knowledgeable! I have never gone to them with a problem that they don't do everything in their power to help solve, and most times they have (abbreviating states is the only issue we weren't able to solve).
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
Although Constant Contact, Robly, and Mailchimp are more email based, they deal with contacts in a similar manner. Apptivo has more options for things like adding time limits to subscription, assigning leads to certain contacts, etc. Also, exporting addresses is a lot easier which comes in great handy for mailings and for CASS certifying the addresses
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.