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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apptivo

    Score8.1 out of 10
    N/AApptivo provides small and medium sized businesses with applications that include CRM, project management and invoicing solutions.

    $10

    Per User per Month

    Insightly

    Score7.4 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Pricing
    ApptivoInsightly
    Editions & Modules
    Premium
    $10
    Per User per Month
    Ultimate
    $25
    Per User per Month
    Starter
    Free
    Per User per Month
    Enterprise
    N/A
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    ApptivoInsightly
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ApptivoInsightly
    Considered Both Products
    Apptivo Inc
    No answer on this topic
    Unbounce
    Chose Insightly
    Insightly CRM could stand to offer more functionality for larger organizations. But what Insightly CRM does, it does very well, with a few minor caveats. The user interface (UI) is easy to follow, and there are plenty of customizations and integrations. However, it cannot …
    Incentivized
    Chose Insightly
    For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
    Incentivized
    Chose Insightly
    It does everything that the above products do but it does them better and with more ease of use. The user interface is easy to follow and there are plenty of customizations that are available. We selected it specifically for this purpose since we have a wide variety of …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    96 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    85 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    96 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    61 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    72 Answers
    Features
    ApptivoInsightly
    Sales Force Automation
    Comparison of Sales Force Automation features of Apptivo and Insightly
    Feature
    Apptivo
    7.7
    4 Ratings
    0% below category average
    Insightly
    7.3
    400 Ratings
    5% below category average
    Customer data management / contact management10.04 Ratings8.6383 Ratings
    Workflow management6.82 Ratings6.6351 Ratings
    Territory management4.51 Ratings6.874 Ratings
    Opportunity management10.03 Ratings8.7349 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.14 Ratings6.7357 Ratings
    Contract management10.02 Ratings6.521 Ratings
    Quote & order management7.43 Ratings8.364 Ratings
    Interaction tracking1.81 Ratings5.8312 Ratings
    Channel / partner relationship management9.13 Ratings7.724 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Apptivo and Insightly
    Feature
    Apptivo
    9.7
    4 Ratings
    25% above category average
    Insightly
    7.1
    13 Ratings
    6% below category average
    Case management9.14 Ratings7.011 Ratings
    Call center management10.02 Ratings7.28 Ratings
    Help desk management10.03 Ratings7.19 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Apptivo and Insightly
    Feature
    Apptivo
    10.0
    3 Ratings
    28% above category average
    Insightly
    4.9
    312 Ratings
    43% below category average
    Lead management10.03 Ratings5.3298 Ratings
    Email marketing10.03 Ratings4.4245 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Apptivo and Insightly
    Feature
    Apptivo
    8.9
    4 Ratings
    16% above category average
    Insightly
    6.2
    385 Ratings
    20% below category average
    Task management8.34 Ratings6.3374 Ratings
    Billing and invoicing management9.13 Ratings6.039 Ratings
    Reporting9.14 Ratings6.4321 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Apptivo and Insightly
    Feature
    Apptivo
    10.0
    2 Ratings
    28% above category average
    Insightly
    7.5
    343 Ratings
    1% below category average
    Forecasting10.02 Ratings7.092 Ratings
    Pipeline visualization10.02 Ratings8.0321 Ratings
    Customizable reports10.02 Ratings7.5307 Ratings
    Customization
    Comparison of Customization features of Apptivo and Insightly
    Feature
    Apptivo
    7.2
    3 Ratings
    4% below category average
    Insightly
    6.2
    345 Ratings
    19% below category average
    Custom fields5.73 Ratings6.5344 Ratings
    Custom objects6.63 Ratings6.0105 Ratings
    API for custom integration9.12 Ratings5.5178 Ratings
    Scripting environment00 Ratings6.86 Ratings
    Security
    Comparison of Security features of Apptivo and Insightly
    Feature
    Apptivo
    10.0
    4 Ratings
    18% above category average
    Insightly
    8.0
    295 Ratings
    4% below category average
    Single sign-on capability10.04 Ratings7.8262 Ratings
    Role-based user permissions10.04 Ratings8.2197 Ratings
    Platform
    Comparison of Platform features of Apptivo and Insightly
    Feature
    Apptivo
    7.9
    4 Ratings
    7% above category average
    Insightly
    4.8
    310 Ratings
    42% below category average
    Mobile access7.94 Ratings4.8310 Ratings
    Social CRM
    Comparison of Social CRM features of Apptivo and Insightly
    Feature
    Apptivo
    -
    Ratings
    Insightly
    7.4
    90 Ratings
    1% above category average
    Social data00 Ratings6.825 Ratings
    Social engagement00 Ratings8.078 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Apptivo and Insightly
    Feature
    Apptivo
    -
    Ratings
    Insightly
    6.0
    146 Ratings
    20% below category average
    Marketing automation00 Ratings6.9146 Ratings
    Compensation management00 Ratings5.14 Ratings
    Best Alternatives
    ApptivoInsightly
    Small Businesses
    Salesflare
    Score6 out of 10
    Salesflare
    Score6 out of 10
    Medium-sized Companies
    Zendesk Sell
    Score8.8 out of 10
    Zendesk Sell
    Score8.8 out of 10
    Enterprises
    Daylite
    Score7.6 out of 10
    Daylite
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ApptivoInsightly
    Likelihood to Recommend
    10.0
    (4 ratings)
    7.1
    (420 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (33 ratings)
    Usability
    9.1
    (3 ratings)
    7.4
    (156 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.9
    (25 ratings)
    Support Rating
    9.1
    (2 ratings)
    8.9
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (8 ratings)
    Implementation Rating
    3.6
    (1 ratings)
    8.2
    (26 ratings)
    Configurability
    -
    (0 ratings)
    9.9
    (18 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.4
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (10 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (9 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (3 ratings)
    User Testimonials
    ApptivoInsightly
    Likelihood to Recommend
    Apptivo Inc
    I would absolutely recommend Apptivo! We have used Apptivo for years, and we wouldn't consider another platform to keep all of our contacts together in one place. It's easy to export certain lists for certain mailings and to add/remove new contacts and move things around as needed over time. There's freedom to adding new contacts and the pricing is phenomenal
    Incentivized
    Read full review
    Unbounce
    If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
    Incentivized
    Read full review
    Pros
    Apptivo Inc
    • Built in support for new users.
    • Basic crm works...just dont expect it do anything well beyond the basic.
    • Price.
    • Google Apps integration is better than a lot of the competition who charge and anwful lot more.
    • They are open to and try adapt quickly based on customer feedback.
    Read full review
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Cons
    Apptivo Inc
    • Dashboard and interface subsections are a bit clunky re: functionality.
    • Built-in email client isn't always a feasible option for efficiency (signatures are different, contacts don't always update accordingly).
    • Consistency and integration between apps is not always optimal.
    Incentivized
    Read full review
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Likelihood to Renew
    Apptivo Inc
    No answers on this topic
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Usability
    Apptivo Inc
    Without a doubt, the best thing about Apptivo is that it has become a perfect internal and external communication platform. This platform will allow you to know who is taking care of certain tasks with clients and control all projects with your clients. With very affordable plans for your pocket, it has a free version for up to 3 users. It far surpasses quite a few CRMs in the same category. Apptivo CRM allows you to customize many details and work with it does not consume time or resources. You are faced with a very comfortable software to use, simple and well designed.
    Incentivized
    Read full review
    Unbounce
    Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
    Incentivized
    Read full review
    Reliability and Availability
    Apptivo Inc
    No answers on this topic
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Performance
    Apptivo Inc
    No answers on this topic
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Support Rating
    Apptivo Inc
    Apptivo is always quick to respond whenever we have had a problem over out time of using the program. The customer service reps are always very polite and professional in their responses and are very knowledgeable! I have never gone to them with a problem that they don't do everything in their power to help solve, and most times they have (abbreviating states is the only issue we weren't able to solve).
    Incentivized
    Read full review
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    In-Person Training
    Apptivo Inc
    No answers on this topic
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Online Training
    Apptivo Inc
    No answers on this topic
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Implementation Rating
    Apptivo Inc
    If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
    Read full review
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Alternatives Considered
    Apptivo Inc
    The price was right for what we needed to use Apptivo for (the CRM and the contact management/project management models). And, we needed something basic and easy to implement so we could get up and running with little down time. The other systems we evaluated didn't seem to have the exact pricing and features/functionality we were looking for so we made the determination that Apptivo would be the best fit.
    Incentivized
    Read full review
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Apptivo Inc
    No answers on this topic
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Scalability
    Apptivo Inc
    No answers on this topic
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Professional Services
    Apptivo Inc
    No answers on this topic
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Return on Investment
    Apptivo Inc
    • It allows me to get a vision of what is happening with the business
    • control sales, marketing and customer service processes from a single point
    • facilitates administrative tasks
    Incentivized
    Read full review
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    ScreenShots

    Apptivo Screenshots

    Screenshot of Customize each app by dragging and dropping each attributeScreenshot of Project management gantt chartScreenshot of Convert a lead into a contact, customer, and/or opportunity

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot